The Complete Content Marketing Course: Strategy, SEO, Content Creation and Analytics
Learn how to create impactful content, optimize it for search engines, and measure its effectiveness to ensure you deliver real results for businesses.
Buy individual course
₦60,000
What you'll learn
What is included
About Course
This course teaches you practical and proven ways to create content across multiple channels and formats for a target audience. Learn proven content development strategy, measure content success with the right metrics, and how to help your organization achieve its business goals.
Why Enrol in this Course?
Content Marketing is a versatile skill applicable across various sectors—from tech and finance to healthcare and retail.
Whether you’re looking to advance in your current role, switch careers, or start a new business, a solid understanding of content marketing can open doors and boost your professional value. This course is your step in the right direction.
Course Takeaways
You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.
Course Outline
Content Marketing Plan Implementation
Lesson 01: Introduction To Content Marketing
Lesson 02: Implementing Content Marketing For Products
Lesson 03: Creating Contents For Businesses
Lesson 04: Executing A Content Marketing Plan
Lesson 05: Measuring And Optimizing Content Marketing Campaigns
Lesson 06: Live Case Study
Content Strategy
Lesson 01: Components Of Content Strategy
Lesson 02: Content Planning
Lesson 03: Live Content Strategy Case Study A
Lesson 04: Live Content Strategy Case Study B
Measuring and Analysing Contents
Lesson 01: Introduction
Lesson 02: Content Analytics Live Case Study
Lesson 03: Analysing User Demographics
Lesson 04: Search Console
Lesson 05: Live Case Study
SEO Marketing
Lesson 01: Introduction To SEO
Lesson 02: Understanding Keyword Research For SEO
Lesson 03: On-Page Optimization
Lesson 04: What to Measure for SEO
Lesson 05: Live Exercise
Copywriting for Content Marketers
Lesson 01: Understanding Copywriting for Content Marketing
Lesson 02: How to Create Persuasive Contents for Buyers
Lesson 03: Researching Your Audience
Lesson 04: Writing An Effective Headline
Lesson 05: Writing An Effective Body Content And Storytelling
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What is included
₦60,000