Regular Price

Original price was: ₦10,000.Current price is: ₦10,000.

Please log in to enrol in the course.

Subscriptions

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

1 hour+ of self-paced content

7 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Retention Strategies for Products

Learn proven strategies to drive up user retention for your products.

What you'll learn

At the end of this course, you will be able to:

Understand why retention is more valuable than acquisition and how to leverage it for business success.

Discover the concept of natural frequency and how it influences user behavior.

Design seamless user experiences that keep customers coming back.

Master engagement loops and how they drive habit-forming product interactions.

Explore real-world examples of engagement loops that fuel retention in top-performing products.

Learn how to run data-driven retention experiments to optimize user engagement.

Participate in expert-led Q&A sessions to refine your retention strategies.

What's included

1 hour+ of self-paced content

7 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Course outline

Lesson 1: Introduction to User Retention

Lesson 2: Natural Frequency for Products

Lesson 3: User Experience and Retention

Lesson 4: Engagement Loops

Lesson 5: Examples of Engagement Loops

Lesson 6: Running Retention Experiments

Lesson 7: Q & A

Pricing

Regular Price

Original price was: ₦10,000.Current price is: ₦10,000.

Please log in to enrol in the course.

Subscriptions

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Retention is the new acquisition when it comes to digital products. It costs way too much to acquire new users considering the level of competition for new users that businesses are learning better ways to keep their existing users. This course (originally from our live masterclass series) shows you practical ways to retain current users already using your products.

Course outline

Lesson 1: Introduction to User Retention

Lesson 2: Natural Frequency for Products

Lesson 3: User Experience and Retention

Lesson 4: Engagement Loops

Lesson 5: Examples of Engagement Loops

Lesson 6: Running Retention Experiments

Lesson 7: Q & A

Meet your Facilitator(s)

Ebube Ojimadu

Senior Product Manager

Ebube Ojimadu is a Senior Product Manager at Quidax known for her expertise in building exceptional products and managing product growth. Her passion lies in crafting extraordinary product experiences that resonate with end users while driving exponential growth for the business. Her relentless dedication and top-notch performance set her apart. Ebube's journey to excellence has been enriched by extensive training from esteemed institutions like Reforge, Udacity, and London Business School. This unique combination of education and hands-on experience has honed her strategic prowess, enabling her to tackle complex challenges with finesse and creativity.