Regular Price

Original price was: ₦25,000.Current price is: ₦15,000.

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What's included

1 hour+ of self-paced content

7 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Go-To Market Plan

Learn how to develop successful go-to market plans for products.

About course

Great products don’t sell themselves sadly, people actually do. The best marketing strategies start not after product launch but during product development. It’s important to know the nature of the market you are building for, the users in that market and how to differentiate your product from competitors through a well executed go-to market plan. This course teaches you how to develop a winning go-to marketing plan for digital products as a marketing professional.

What you'll learn

Course outline

Introduction To Go-To-Market Plan
Things To Consider Before Building a Go-To-Market Plan
Live Q&A
Components Of Your Go-To-Market Plan
Understanding Your Target Audience
Live Case Study
Channels

Meet your Facilitator(s)

Kika Joy

Product Marketing and Communications Manager

Kika is a Marketing and Communications Manager with over 7 years in leading brand communication and implementing marketing strategies for companies. She specializes in strategic marketing, product launches, driving brand growth and loyalty and has done this in Healthlane, Mixta Africa and Venia Group.