Regular Price

Original price was: ₦35,000.Current price is: ₦20,000.

Please log in to enrol in the course.

Subscriptions

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

50 mins of self-paced content

13 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Product Expansion and Market Entry Strategy

Learn how to implement a successful expansion drive for digital products.

About course

The goal of building every digital product is to see users adopt it at a scale and see it successfully grow into other markets, but this is easier said than done, like most product teams and founders have found out, expansion is hard but doable once you have an equipped team. This course equips you with the insights and framework you need to drive successful product expansion and enter into new markets.

What you'll learn

Course outline

Introduction
What is Product Expansion
Types of Expansion
Dimensions of Product Expansion
The Ansoff Matrix
Review Product Positioning
Analysing the Company Strategy
Developing an Execution Channel
Understanding the Marketing Environment
Understanding Customer Behaviour
Market Segmentation
Repositioning
Final Note

Meet your Facilitator(s)

Ayodeji Fasore

Product Leader

A global product leader with over 13 years experience of building, managing scaling products across startups and scale-ups in Africa and Europe. Deji has led product teams in companies like Interswitch, Africa Prudential & AppZone.