Regular Price

Original price was: ₦20,000.Current price is: ₦10,000.

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What's included

1 hour+ of self-paced content

12 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Product Analytics for Product Managers

Learn fundamentals of analytics for digital products.

About course

After creating resources for over 6000 product managers over the last three years and seeing many of these scale their careers in startups and scale-ups globally, one of the biggest differentials we have noticed between good and great product managers is that great product managers are good with not just managing products but also working with data. This practical course (originally from our live learning session) helps you understand how to gather valuable data from users and convert them into valuable insights to help improve key aspects of your product.

What you'll learn

Course outline

What is product analytics
Importance of product analytics
Spotify as an analytics Case study
Cross-Functional Product analytics
Metrics for digital products
Defining key Metrics using AARRR Framework
Common key metrics for products
Netflix as a case study for conversion rate
Twitter as a case study for churn rate
A/B Testing
Popular Analytics Tools
Best practices for using analytics

Meet your Facilitator(s)

Karen Onigbinde

Senior Product Manager

Karen is a senior product manager with 4 years of experience driving product strategy and innovation and leading initiatives to achieve business growth, increase user engagement and launch new products. She has proven experience working in early startup environments and mid-large companies, tackling problems and using data-driven decisions to ensure customer satisfaction and business growth.