Regular Price

Original price was: ₦20,000.Current price is: ₦20,000.

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

1 hour+ of self-paced content
12 Lessons
Quiz
Downloadable Resource
Certificate of Completion
A professional woman presenting product analytics data to a colleague in an office, showcasing charts and graphs on user activity and performance metrics

Product Analytics for Product Managers

Learn fundamentals of analytics for digital products.
A professional woman presenting product analytics data to a colleague in an office, showcasing charts and graphs on user activity and performance metrics

What you'll learn

At the end of this course, you will be able to:

Understand the fundamentals of product analytics and its role in product success.
Leverage real-world case studies (Spotify, Netflix, X) to analyze key product metrics.
Define and measure key product metrics using the AARRR framework.
Apply cross-functional analytics to collaborate effectively with different teams.
Conduct A/B testing to validate product decisions.
Use popular analytics tools to track and optimize product performance.
Implement best practices for making data-driven product decisions.

What's included

1 hour+ of self-paced content
12 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • What is product analytics
  • Importance of product analytics 
  • Spotify as an analytics Case study
  • Cross-Functional Product analytics
  • Metrics for digital products 
  • Defining key Metrics using AARRR Framework 
  • Common key metrics for products
  • Netflix as a case study for conversion rate 
  • Twitter as a case study for churn rate 
  • A/B Testing 
  • Popular Analytics Tools
  • Best practices for using analytics

Pricing

Regular Price

Original price was: ₦20,000.Current price is: ₦20,000.

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Product success isn’t just about features—it’s about product analytics. This course dives deep into how top companies like Spotify, Netflix, and X leverage data to refine their products. Learn how to define and measure key metrics, conduct A/B testing, and use analytics tools to drive growth. Whether you’re a beginner or an experienced product manager, this course will equip you with practical skills to make data-driven decisions.  

Why Should You Enroll in This Product Analytics Course?

This course equips you with the skills to analyze user behavior, track key metrics, and make data-driven decisions that drive product growth. By exploring real-world case studies from companies like Spotify, Netflix, and X, you’ll learn how top brands use analytics to optimize user engagement and retention.

Beyond theory, this course provides hands-on experience with popular analytics tools and frameworks like AARRR to help you define and measure product success. You’ll also gain insights into A/B testing, conversion tracking, and cross-functional collaboration, making you a more strategic and impactful product manager.

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Course outline

  • What is product analytics
  • Importance of product analytics 
  • Spotify as an analytics Case study
  • Cross-Functional Product analytics
  • Metrics for digital products 
  • Defining key Metrics using AARRR Framework 
  • Common key metrics for products
  • Netflix as a case study for conversion rate 
  • Twitter as a case study for churn rate 
  • A/B Testing 
  • Popular Analytics Tools
  • Best practices for using analytics

Meet your Facilitator(s)

Karen Onigbinde
Karen Onigbinde
Senior Product Manager
Karen is a senior product manager with 4 years of experience driving product strategy and innovation and leading initiatives to achieve business growth, increase user engagement and launch new products. She has proven experience working in early startup environments and mid-large companies, tackling problems and using data-driven decisions to ensure customer satisfaction and business growth.

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Upgrade Schedule: 16 - 18 Dec, 2024