Picture this scenario, your team just built a product and now you’re wondering how to price it. Questions like, “How do we price the product to reflect its value?”, “Is the pricing competitive?” and many more questions like this are flying around. 

We understand this and that’s why we are presenting you this unique opportunity to gain a deeper understanding of how to use value-based pricing to price your products in a way that reflects its value and resonates with your target audience.

In this masterclass session with Zainab, you will learn how to;

• Define value-based pricing and explain its benefits and challenges,
• Identify the key factors that influence customer perceptions of value,
• Develop a value-based pricing strategy for a specific product,
• Evaluate the effectiveness of their value-based pricing strategy,