Product Marketing Masterclass
Aligning your Marketing & Sales efforts to drive Business Growth
Date April 9, 2024
Time 5:00 pm W.A.T
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About this Masterclass
In many organizations, a misalignment exists between marketing efforts and sales goals, leading to inefficiencies, missed opportunities, and a lack of synergy between the two crucial departments. Content and product marketers, while proficient in their respective domains, often face challenges in seamlessly integrating their strategies with the overarching sales objectives. This misalignment can result in a disjointed customer journey, decreased conversion rates, and ultimately hinder the overall growth and profitability of the business.
In this masterclass session, we will discuss how sales and marketing teams can align their efforts to drive business growth with the following talking points
- Understanding Sales Goal
- Align Content Strategy with Sales Funnel
- Product Messaging Consistency
- Data-Driven Decision Making
- Customer-Centric Approach
Meet your Facilitator(s)
Seun Adeola
Head of Growth & Operations, Shara
Seun is an experienced Growth-focused Marketing & Sales Strategist with proven experience building winning brands in Finance, Payments, Consumer Electronics, Automobile, Luxury Apparel, Travel/Tourism, FMCG/CPG, Telco industries in SSA & MENA regions for the last 13 years. He is a social butterfly and party host in his spare time.
Register for masterclass
About this Masterclass
In many organizations, a misalignment exists between marketing efforts and sales goals, leading to inefficiencies, missed opportunities, and a lack of synergy between the two crucial departments. Content and product marketers, while proficient in their respective domains, often face challenges in seamlessly integrating their strategies with the overarching sales objectives. This misalignment can result in a disjointed customer journey, decreased conversion rates, and ultimately hinder the overall growth and profitability of the business.
In this masterclass session, we will discuss how sales and marketing teams can align their efforts to drive business growth with the following talking points
- Understanding Sales Goal
- Align Content Strategy with Sales Funnel
- Product Messaging Consistency
- Data-Driven Decision Making
- Customer-Centric Approach
Date April 9, 2024
Time 5:00 pm W.A.T
Share Masterclass
Meet your Facilitator(s)
Seun Adeola
Head of Growth & Operations, Shara
Seun is an experienced Growth-focused Marketing & Sales Strategist with proven experience building winning brands in Finance, Payments, Consumer Electronics, Automobile, Luxury Apparel, Travel/Tourism, FMCG/CPG, Telco industries in SSA & MENA regions for the last 13 years. He is a social butterfly and party host in his spare time.
