Content Marketing (Complete Course)

This course teaches you practical and proven ways to create content across multiple channels and formats for a target audience.  Learn proven content development strategy, measure content success with the right metrics, and how to help your organization achieve its business goals.

Why Enrol in this Course?

Content Marketing is a versatile skill applicable across various sectors—from tech and finance to healthcare and retail.

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Whether you’re looking to advance in your current role, switch careers, or start a new business, a solid understanding of content marketing can open doors and boost your professional value. This course is your step in the right direction.

Skills You’ll Learn

• Content Marketing Strategy Development
• Target Audience Analysis
• Creating and Managing Content Calendars
• SEO & Content Optimization
• Impact of content marketing on customer acquisition and retention.
• Analyzing Content Marketing Metrics & KPIs
• Using Google Analytics, UTM Parameters & Search Console
• Customer Journey Mapping
• Copywriting & Content Creation Techniques

Course Takeaways

You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.