$250

Split payment available

What's included

Virtual Live Sessions

On-Demand Sessions

Scenario Based Assessments

Personalised & Group Projects

Job Aids (Templates, Cheat Sheets, etc.)

Certificate of Completion

Need an invoice?

Need an invoice?

We can generate invoices for your company to pay directly.

October 25, 2025

Duration: 6

Days

Hours

Minutes

Seconds

Only 20 seats available

Master Marketing Tech Stacks

Build technical marketing depth through mastery of marketing tool stacks and AI. Move from being a general marketer to the few technical marketers highly sorted after globally.

Where our alumni work

What you'll learn

Design comprehensive, scalable marketing technology stacks with seamless integrations

Create detailed customer lifecycle maps with comprehensive event tracking systems

Build sophisticated multi-channel automation campaigns with advanced personalization

Implement attribution models and automated reporting systems for executive dashboards

Leverage behavioral data for advanced segmentation and predictive optimization

Scale marketing operations with standardized processes and reusable templates

Use AI-powered marketing workflows for content and process optimization

Develop technical documentation and team training for consistent execution

What you'll learn

Design comprehensive, scalable marketing technology stacks with seamless integrations

Create detailed customer lifecycle maps with comprehensive event tracking systems

Build sophisticated multi-channel automation campaigns with advanced personalization

Implement attribution models and automated reporting systems for executive dashboards

Leverage behavioral data for advanced segmentation and predictive optimization

Scale marketing operations with standardized processes and reusable templates

Use AI-powered marketing workflows for content and process optimization

Develop technical documentation and team training for consistent execution

How you will learn

Expert-led sessions

Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts

Project-Based

Work on weekly projects with your peers and an individual capstone project to build your portfolio.

Recognized Badges

Treford Alumni work in leading companies across Africa, Europe, and North America.

What's included

Expert-led sessions

Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts

Project-Based

Work on weekly projects with your peers and an individual capstone project to build your portfolio.

Recognized Badges

Treford Alumni work in leading companies across Africa, Europe, and North America.

Curriculum

In this topic, you will learn how to design a comprehensive, scalable marketing technology stack with strategic tool integrations and AI-powered automation capabilities.

Learning Outcomes

Map marketing tools by function (CRM, automation, tracking, communications) to create a cohesive ecosystem
Design integration workflows that eliminate data silos and ensure seamless data flow between platforms
Implement AI augmentation using generative AI (e.g. ChatGPT) for content creation, naming conventions, and process optimization

In this topic, you will learn how to create detailed customer lifecycle maps and implement comprehensive event tracking systems to capture meaningful user behavior data for personalization.

Learning Outcomes

Design comprehensive lifecycle maps covering all customer journey stages from awareness through retention and advocacy
Develop tracking plans that capture critical events, user attributes, and behavioral data points
Implement naming conventions and data taxonomy for consistent, scalable tracking across channels

In this topic, you will learn how to build sophisticated, behavior-triggered automation campaigns across multiple channels with advanced personalization and fallback logic.

Learning Outcomes

Create multi-channel automation flows triggered by specific user behaviors and lifecycle events
Implement personalization strategies using user data, behavioral triggers, and dynamic content
Design fallback mechanisms and optimization rules to maximize campaign effectiveness across different user segments

In this topic, you will learn how to implement comprehensive attribution systems and build executive-ready reporting frameworks to measure true campaign ROI and optimize marketing spend allocation.

Learning Outcomes

Implement attribution models (first-touch, last-touch, linear, time-decay) to accurately measure channel performance
Build automated reporting systems that track key metrics, conversions, and ROI across all marketing channels
Create executive dashboards with AI-generated insights and actionable recommendations for budget optimization

In this topic, you will learn how to leverage behavioral data to create sophisticated user segments and implement predictive analytics for proactive campaign optimization and customer lifetime value maximization.

Learning Outcomes

Create advanced user segments based on behavioral patterns, engagement levels, and predictive lifetime value
Implement predictive analytics to identify at-risk customers and high-value prospects for targeted interventions
Optimize existing campaigns using segment-specific strategies and AI-powered recommendations for improved performance

In this topic, you will learn how to create standardized processes, documentation, and templates to scale marketing operations efficiently while maintaining quality and consistency across team members.

Learning Outcomes

Develop comprehensive SOPs for all marketing technology processes, campaign creation, and optimization workflows
Create reusable campaign templates for common marketing scenarios (onboarding, promotions, retention, NPS)
Build team training materials and feedback loops to ensure consistent execution and continuous improvement

Where our Facilitator works

Key Stats

Marketers with a great grasp of diverse marketing tech stacks grow faster and earn way more than marketers with just general knowledge.

Treford Insights

Marketing professionals who have transitioned into global marketing roles stated that Having a good grasp of the marketing tech stack gave them an edge.

Treford Insights

Marketers with more technical depth earn at least 3 times more than marketers without technical depth globally.

Treford Insights

Alumni Reviews

When I started, I had no prior experience about content or social media. Then, ConTech Africa introduced me to Treford. My biggest win about the Treford learning experience are the relationships and networks I was able to build, which has in turn helped me scale my career till date.

Adeayo Adekunle

Content Marketing Bootcamp

Big shout out to the Temsi x Treford scholarship opportunity and the amazing mentorship journey incorporated in the experience, they were part of what brought my journey alive in tech today.

Feyisayo Adekunle

Content Marketing Bootcamp

My transformation began when I applied for the bootcamp. Before I even completed it, a recruiter contacted me on LinkedIn. My bootcamp case study, the knowledge and the skills I had acquired at the bootcamp helped me to land the job. Treford is truly for everyone.

Ope Soladoye

Content Marketing Bootcamp

I have been building products for a while but I figured I needed to fill a knowledge gap in strategy and scaling products in the market. The bootcamp curriculum piqued my interest and I enrolled for it. The live product case studies from the facilitators helped me internalise the learning and I could immediately apply them to the product we are building.

Kayode Odesanya

Product Manager, Busha

Alumni Reviews

Quality of content 97 %

Ease-of-following 94 %

New knowledge learnt 92 %

Supportive learning material 97 %

Instructor(s) 92 %

Would recommend the course 94 %

When I started, I had no prior experience about content or social media. Then, ConTech Africa introduced me to Treford. My biggest win about the Treford learning experience are the relationships and networks I was able to build, which has in turn helped me scale my career till date.

Adeayo Adekunle

Content Marketing Bootcamp

Big shout out to the Temsi x Treford scholarship opportunity and the amazing mentorship journey incorporated in the experience, they were part of what brought my journey alive in tech today.

Feyisayo Adekunle

Content Marketing Bootcamp

My transformation began when I applied for the bootcamp. Before I even completed it, a recruiter contacted me on LinkedIn. My bootcamp case study, the knowledge and the skills I had acquired at the bootcamp helped me to land the job. Treford is truly for everyone.

Ope Soladoye

Content Marketing Bootcamp

I have been building products for a while but I figured I needed to fill a knowledge gap in strategy and scaling products in the market. The bootcamp curriculum piqued my interest and I enrolled for it. The live product case studies from the facilitators helped me internalise the learning and I could immediately apply them to the product we are building.

Kayode Odesanya

Product Manager, Busha

Projects from previous cohort

Naija Food Basket (Product)

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Wami (Product)

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Homey (Product)

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My Money App (Product)

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Renmoney (Marketing)

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Sigma Fitness Inc (Marketing)

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Frequently Asked Questions

This course is designed for marketing professionals who want to deepen their expertise in paid advertising, analytics, and campaign optimization to drive measurable business results.

Absolutely. You’ll work on real-world projects each week, creating tangible assets like automation flows, tracking plans, attribution dashboards, and a full MarTech implementation toolkit.

You can reach out to the team via [email protected] or drop message via WhatsApp

Need an invoice?

Need an invoice?

We can generate invoices for your company to pay directly.

$500

First Session Starts

15th, Sept 2025

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