$250
What's included
October 25, 2025
Master Marketing Tech Stacks
Where our alumni work
Learner Persona
Our MarTech Program is designed for mid- to senior-level marketing professionals who are looking to:
- Deepen their expertise in marketing automation
- Strengthen skills in customer lifecycle management
- Enhance tracking and analytics implementation
- Drive better outcomes through campaign ROI optimization
Prerequisites
To get the most out of the program, participants should have:
- 3+ years of hands-on marketing experience
- Foundational understanding of digital marketing principles
- Access to marketing tools (free versions are sufficient for practice)
- Computer with a stable internet connection
What you'll learn
What you'll learn
How you will learn
Expert-led sessions
Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts
Project-Based
Work on weekly projects with your peers and an individual capstone project to build your portfolio.
Recognized Badges
Treford Alumni work in leading companies across Africa, Europe, and North America.
What's included
- 15 Live classes
- Weekly feedback
- Periodic Assessment
- Practical AI case study
- Certificate of completion
Expert-led sessions
Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts
Project-Based
Work on weekly projects with your peers and an individual capstone project to build your portfolio.
Recognized Badges
Treford Alumni work in leading companies across Africa, Europe, and North America.
Post Program Support
Stay supported even after graduation with career guidance, mentorship, and access to our growing alumni community to help you land opportunities and keep advancing.
Curriculum
In this topic, you will learn how to design a comprehensive, scalable marketing technology stack with strategic tool integrations and AI-powered automation capabilities.
Learning Outcomes
- Map marketing tools by function (CRM, automation, tracking, communications) to create a cohesive ecosystem
- Design integration workflows that eliminate data silos and ensure seamless data flow between platforms
- Implement AI augmentation using generative AI (e.g. ChatGPT) for content creation, naming conventions, and process optimization
Tools
In this topic, you will learn how to create detailed customer lifecycle maps and implement comprehensive event tracking systems to capture meaningful user behavior data for personalization.
Learning Outcomes
- Design comprehensive lifecycle maps covering all customer journey stages from awareness through retention and advocacy
- Develop tracking plans that capture critical events, user attributes, and behavioral data points
- Implement naming conventions and data taxonomy for consistent, scalable tracking across channels
Tools
In this topic, you will learn how to build sophisticated, behavior-triggered automation campaigns across multiple channels with advanced personalization and fallback logic.
Learning Outcomes
- Create multi-channel automation flows triggered by specific user behaviors and lifecycle events
- Implement personalization strategies using user data, behavioral triggers, and dynamic content
- Design fallback mechanisms and optimization rules to maximize campaign effectiveness across different user segments
Tools
In this topic, you will learn how to implement comprehensive attribution systems and build executive-ready reporting frameworks to measure true campaign ROI and optimize marketing spend allocation.
Learning Outcomes
- Implement attribution models (first-touch, last-touch, linear, time-decay) to accurately measure channel performance
- Build automated reporting systems that track key metrics, conversions, and ROI across all marketing channels
- Create executive dashboards with AI-generated insights and actionable recommendations for budget optimization
Tools
In this topic, you will learn how to leverage behavioral data to create sophisticated user segments and implement predictive analytics for proactive campaign optimization and customer lifetime value maximization.
Learning Outcomes
- Create advanced user segments based on behavioral patterns, engagement levels, and predictive lifetime value
- Implement predictive analytics to identify at-risk customers and high-value prospects for targeted interventions
- Optimize existing campaigns using segment-specific strategies and AI-powered recommendations for improved performance
Tools
In this topic, you will learn how to create standardized processes, documentation, and templates to scale marketing operations efficiently while maintaining quality and consistency across team members.
Learning Outcomes
- Develop comprehensive SOPs for all marketing technology processes, campaign creation, and optimization workflows
- Create reusable campaign templates for common marketing scenarios (onboarding, promotions, retention, NPS)
- Build team training materials and feedback loops to ensure consistent execution and continuous improvement
Tools
Where our Facilitator works
Key Stats
Alumni Reviews
Alumni Reviews
Projects from previous cohorts
Success Metrics
Program KPIs
- 🤯 Average skill assessment improvement: 60+ points
- 🚀 Job promotion rate within 6 months: 25%
- 💸 Salary increase within 12 months: 15% average
- 🎯 Alumni referral rate: 40%
Participant Outcomes
- 🤯 90% completion rate
- 🚀 85% satisfaction score
- 💸 75% implement learnings within 30 days
- 🎯 50% achieve measurable ROI improvement within 90 days
Related Free Resources
Frequently Asked Questions
This course is designed for marketing professionals who want to deepen their expertise in paid advertising, analytics, and campaign optimization to drive measurable business results.
Technical marketing combines marketing skills with technical know-how to plan, execute, and analyze digital campaigns. It often involves working with tools like analytics platforms, tag managers, automation software, to help businesses reach the right audience and measure results effectively
The program runs for 6 weeks, with weekly 2-hour live sessions plus engaging, hands-on projects to solidify your skills.
You’ll learn tools like Google Analytics, Google Tag Manager, marketing automation platforms,, and ad platforms like Google Ads and Meta Ads.
You’ll master everything from building MarTech stacks and customer journey mapping to advanced segmentation, multi-channel automation, ROI measurement, and scaling marketing operations efficiently.
You can reach out to the team via [email protected] or drop message via WhatsApp
$250
First Session Starts
October 25, 2025
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