Advance your email marketing skills

In this topic, you will learn how to design and implement email onboarding strategies that maximize early user value through strategic sequencing, segmentation, and behavioral triggers.

Learning Outcomes

1. Build comprehensive onboarding funnels that guide users through key activation milestones and drive early product adoption
2. Implement segmentation strategies based on user behavior, demographics, and engagement patterns to personalize onboarding experiences
3. Design behavioral trigger systems that automatically adjust email cadence and content based on user actions and engagement levels

In this topic, you will learn how to learn email technology, deliverability optimization, and A/B testing methodologies to drive engagement at scale while maintaining high inbox placement rates.

Learning Outcomes

1. Implement A/B testing frameworks that go beyond subject lines to test send times, content variations, and engagement sequences
2. Diagnose and resolve deliverability issues using technical tools and industry best practices to maintain high inbox placement rates
3. Build scalable engagement campaigns that adapt content and frequency based on individual user engagement patterns and preferences

In this topic, you will learn how to build data-driven automation workflows that identify at-risk users early and deploy targeted interventions to prevent churn and maximize customer lifetime value.

Learning Outcomes

1. Create predictive churn models using behavioral data and engagement patterns to identify at-risk users before they disengage
2. Design automated intervention sequences that re-engage users through value reinforcement, feature education, and strategic incentives
3. Implement multi-trigger automation systems that respond to various churn signals and user behaviors with appropriate messaging and timing

In this topic, you will learn how to organise comprehensive multi-channel reactivation campaigns and develop ROI measurement frameworks that demonstrate email marketing’s strategic business impact to executive stakeholders.

Learning Outcomes

• Organise multi-channel campaigns that coordinate email, SMS, and push notifications for maximum reactivation impact
• Build comprehensive ROI measurement systems that track direct revenue, lifetime value impact, and strategic business outcomes
• Present data-driven business cases to executive stakeholders with clear ROI justification and strategic recommendations