$250

Split payment available

What's included

Virtual Live Sessions
On-Demand Sessions
Scenario Based Assessments
Personalised & Group Projects
Job Aids (Templates, Cheat Sheets, etc.)
Certificate of Completion
First Session starts

November 1, 2025

Duration: 4 weeks
Days
Hours
Minutes
Seconds
Only 20 seats available

Advance your email marketing skills

Move beyond the basics of email marketing into the technical email marketing that drives results at scale

Where our alumni work

What you'll learn

Design sophisticated email automation workflows with behavioral triggers
Develop advanced segmentation using lifecycle data and predictive analytics
Implement deliverability optimization and technical email infrastructure
Create personalized email onboarding sequences that drive activation
Build retention campaigns that prevent churn and maximize LTV
Analyze email performance with attribution modeling and revenue tracking
Develop cross-channel lifecycle marketing strategies
Scale email operations with templates, SOPs, and team processes

What you'll learn

Design sophisticated email automation workflows with behavioral triggers
Develop advanced segmentation using lifecycle data and predictive analytics
Implement deliverability optimization and technical email infrastructure
Create personalized email onboarding sequences that drive activation
Build retention campaigns that prevent churn and maximize LTV
Analyze email performance with attribution modeling and revenue tracking
Develop cross-channel lifecycle marketing strategies
Scale email operations with templates, SOPs, and team processes

How you will learn

Expert-led sessions

Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts

Project-Based

Work on weekly projects with your peers and an individual capstone project to build your portfolio.

Recognized Badges

Treford Alumni work in leading companies across Africa, Europe, and North America.

What's included

Expert-led sessions

Every session is a perfect blend of learning and practical activities with your peers led by proven industry experts

Project-Based

Work on weekly projects with your peers and an individual capstone project to build your portfolio.

Recognized Badges

Treford Alumni work in leading companies across Africa, Europe, and North America.

Curriculum

In this topic, you will learn how to design and implement email onboarding strategies that maximize early user value through strategic sequencing, segmentation, and behavioral triggers.

Learning Outcomes

  1. Build comprehensive onboarding funnels that guide users through key activation milestones and drive early product adoption
  2. Implement segmentation strategies based on user behavior, demographics, and engagement patterns to personalize onboarding experiences
  3. Design behavioral trigger systems that automatically adjust email cadence and content based on user actions and engagement levels

In this topic, you will learn how to learn email technology, deliverability optimization, and A/B testing methodologies to drive engagement at scale while maintaining high inbox placement rates.

Learning Outcomes

  1. Implement A/B testing frameworks that go beyond subject lines to test send times, content variations, and engagement sequences
  2. Diagnose and resolve deliverability issues using technical tools and industry best practices to maintain high inbox placement rates
  3. Build scalable engagement campaigns that adapt content and frequency based on individual user engagement patterns and preferences

In this topic, you will learn how to build data-driven automation workflows that identify at-risk users early and deploy targeted interventions to prevent churn and maximize customer lifetime value.

Learning Outcomes

  1. Create predictive churn models using behavioral data and engagement patterns to identify at-risk users before they disengage
  2. Design automated intervention sequences that re-engage users through value reinforcement, feature education, and strategic incentives
  3. Implement multi-trigger automation systems that respond to various churn signals and user behaviors with appropriate messaging and timing

 

In this topic, you will learn how to organise comprehensive multi-channel reactivation campaigns and develop ROI measurement frameworks that demonstrate email marketing’s strategic business impact to executive stakeholders.

Learning Outcomes

  • Organise multi-channel campaigns that coordinate email, SMS, and push notifications for maximum reactivation impact
  • Build comprehensive ROI measurement systems that track direct revenue, lifetime value impact, and strategic business outcomes
  • Present data-driven business cases to executive stakeholders with clear ROI justification and strategic recommendations

Learn live with industry experts

Key Stats

Email marketing is 40x more effective at acquiring customers than Facebook or Twitter.
McKinsey & Company
78% of marketers say email is important to overall company success.
Litmus, State of Email

Alumni Reviews

When I started, I had no prior experience about content or social media. Then, ConTech Africa introduced me to Treford. My biggest win about the Treford learning experience are the relationships and networks I was able to build, which has in turn helped me scale my career till date.
Adeayo Adekunle
Content Marketing Bootcamp
Big shout out to the Temsi x Treford scholarship opportunity and the amazing mentorship journey incorporated in the experience, they were part of what brought my journey alive in tech today.
Feyisayo Adekunle
Content Marketing Bootcamp
My transformation began when I applied for the bootcamp. Before I even completed it, a recruiter contacted me on LinkedIn. My bootcamp case study, the knowledge and the skills I had acquired at the bootcamp helped me to land the job. Treford is truly for everyone.
Ope Soladoye
Content Marketing Bootcamp
I have been building products for a while but I figured I needed to fill a knowledge gap in strategy and scaling products in the market. The bootcamp curriculum piqued my interest and I enrolled for it. The live product case studies from the facilitators helped me internalise the learning and I could immediately apply them to the product we are building.
Kayode Odesanya
Product Manager, Busha

Alumni Reviews

Quality of content 97 %
Ease-of-following 94 %
New knowledge learnt 92 %
Supportive learning material 97 %
Instructor(s) 92 %
Would recommend the course 94 %
Treford product marketing bootcamp has helped me streamline how we are positioning, pushing and growing our brand. Since I took the class, my view about how we do marketing at Moni has been more intentional.
Adebola Williams
Brandstoryteller, Moni Africa
Treford's bootcamp was an amplifier for me. The experience afforded me an extra boost to my skill set. My takeaway from the bootcamp was the case study session. It allowed me to practicalize all the theories I knew about the customers, their journeys, and painpoint.
Joanna Okey-Ogunjiofor
Product Marketer, Piggytech

Projects from previous cohort

Renmoney (Marketing)

Sigma Fitness Inc (Marketing)

FitFam App (Marketing)

Frequently Asked Questions

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$250

First Session Starts

November 1, 2025

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Advanced Email Marketing

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System Upgrade in Progress

Upgrade Schedule: 16 - 18 Dec, 2024