Regular Price

40,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

1 hour+ of self-paced content
7 Lessons
Quiz
Downloadable Resource
Certificate of Completion
A man in a black suit and sunglasses fans out cash confidently, symbolizing successful fintech marketing and sales strategies

Sales Strategies for Fintech Products

Learn how to drive sales for Fintech products at scale.
A man in a black suit and sunglasses fans out cash confidently, symbolizing successful fintech marketing and sales strategies

What you'll learn

At the end of this course, you will be able to:

Understand different go-to-market (GTM) strategies for fintech products.
Define your target market segment and build detailed customer personas.
Choose the right monetization model to maximize revenue.
Design effective customer acquisition and retention strategies.
Develop competitive pricing strategies tailored for fintech products.
Conduct a comprehensive competitive analysis to position your product for success.

What's included

1 hour+ of self-paced content
7 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • Introduction
  • Introduction To Fintech Products & GTM
  • Defining Target Market Segment And Customer Persona
  • Choosing A Monetization Model
  • Designing Customer Acquisition And Retention Strategy
  • Pricing Strategy For Fintech Products
  • Conducting Competitive Analysis For Fintech Products

Pricing

Regular Price

40,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Fintech products don’t sell themselves—Fintech Marketing and Sales Strategies are the key to driving user adoption, retention, and revenue growth. As Africa’s fintech industry races toward a $65 billion valuation by 2030, the competition is getting tougher. To stand out, you need a strong fintech marketing strategy that aligns with customer needs and industry trends. This course is designed for fintech founders, product managers, and sales professionals who want to master fintech sales strategies, optimize customer acquisition, and create data-driven marketing plans for sustained growth.

Why Should You Enroll in This Course?

Understanding Fintech Marketing and Sales Strategies is crucial for any professional looking to succeed in this fast-growing industry. This course teaches you how to build a winning go-to-market (GTM) strategy, define your target audience, and craft effective pricing models that drive revenue. You’ll explore customer retention techniques, competitive analysis, and the best fintech sales tactics to position your fintech product for success. Whether you’re launching a fintech startup or scaling an existing business, this course equips you with the tools to navigate the challenges of fintech marketing and sales and achieve sustainable growth.

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Course outline

  • Introduction
  • Introduction To Fintech Products & GTM
  • Defining Target Market Segment And Customer Persona
  • Choosing A Monetization Model
  • Designing Customer Acquisition And Retention Strategy
  • Pricing Strategy For Fintech Products
  • Conducting Competitive Analysis For Fintech Products

Meet your Facilitator(s)

Ezekiel Olajolo
Fintech Product Growth Expert
Ezekiel has played a pivotal role at the intersection of products and revenue for some of Africa's leading Fintech startups over the last five years. At Alerzo he led product and partnerships, he helped them scale to series A and currently Head of Product for SME products at Moniepoint, Africa's leading fintech startup.

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