Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
1 hour+ of self-paced content
8 Lessons
Quiz
Downloadable Resource
Certificate of Completion
FinTech Product Launch Guide
Learn practical product launch strategies for Fintech products.
- 1h 27m
- Intermediate
- 1h 27m
- Intermediate
What you'll learn
At the end of this course, you will be able to:
Identify and segment your fintech product’s target users effectively.
Develop a strong positioning statement that differentiates your product in the market.
Understand digital customer classification and how it impacts your launch strategy.
Craft a go-to-market (GTM) strategy tailored to the African fintech landscape.
Analyze real-world fintech launches, including the Visa QR case study.
Gain insights from live Q&A sessions to refine your launch approach.
What's included
1 hour+ of self-paced content
8 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
FinTech Product Launch Guide
- User SegmentationÂ
- Digital Customer ClassificationÂ
- Positioning StatementÂ
- Go To Market StrategyÂ
- Live Q&A
- In ConclusionÂ
- Visa QR Launch Case StudyÂ
- Final Q&A
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
The Fintech sector in Africa is expected to reach a market cap of $65 Billion by 2030 as more startups continue to find innovative ways to solve the critical financial problems in the continent like payment, banking, cross border remittance and lots more.Â
With more innovative products launching daily, it’s become more important to pay closer attention to product launch strategies to help build good momentum from the onset. This course is a practical guide for launching Fintech products in Africa with actual case studies.
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Course outline
FinTech Product Launch Guide
- User SegmentationÂ
- Digital Customer ClassificationÂ
- Positioning StatementÂ
- Go To Market StrategyÂ
- Live Q&A
- In ConclusionÂ
- Visa QR Launch Case StudyÂ
- Final Q&A
Meet your Facilitator(s)
Nifemi Oluboyede
Fintech Expert Head, Product, Growth & Partnerships
Nifemi is passionate about the intersection of payments and technology, he focuses on advancing his knowledge of payment systems to build innovative, trend-aligned products.
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