Regular Price

20,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

1 hour+ of self-paced content
8 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Fintech checklist for launching fintech products, with a notepad and euro banknotes

FinTech Product Launch Guide

Learn practical product launch strategies for Fintech products.
Fintech checklist for launching fintech products, with a notepad and euro banknotes

What you'll learn

At the end of this course, you will be able to:

Identify and segment your fintech product’s target users effectively.
Develop a strong positioning statement that differentiates your product in the market.
Understand digital customer classification and how it impacts your launch strategy.
Craft a go-to-market (GTM) strategy tailored to the African fintech landscape.
Analyze real-world fintech launches, including the Visa QR case study.
Gain insights from live Q&A sessions to refine your launch approach.

What's included

1 hour+ of self-paced content
8 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • User Segmentation 
  • Digital Customer Classification 
  • Positioning Statement 
  • Go To Market Strategy 
  • Live Q&A
  • In Conclusion 
  • Visa QR Launch Case Study 
  • Final Q&A

Pricing

Regular Price

20,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

The fintech industry in Africa is on a rapid rise, expected to hit $65 billion by 2030. With startups launching fintech products daily to solve key financial challenges—payments, digital banking, and cross-border remittances—standing out requires more than just innovation. A successful fintech product launch demands strategic positioning, user segmentation, and a well-planned go-to-market (GTM) strategy.

This course is a practical guide designed specifically for fintech professionals, product managers, and entrepreneurs looking to master the art of fintech product launches in Africa. You’ll explore real-world case studies, including the Visa QR launch, and gain insights from live Q&A sessions to refine your approach.

This course is a step-by-step guide to launching fintech products, tailored for Africa’s unique market. You’ll learn from real-world case studies, including the Visa QR launch, and gain actionable insights to position, market, and scale your fintech solution effectively.

Why Should You Enroll in “Launching Fintech Products” Course?

Launching a fintech product isn’t just about having a great idea—it’s about executing a data-driven launch strategy that drives adoption, trust, and long-term growth. Without a solid GTM plan, even the best fintech solutions struggle to gain traction. This course equips you with the frameworks, tools, and real-world insights to ensure your fintech product launch is a success.

Whether you’re a product manager, fintech founder, or growth marketer, you’ll learn how to segment your audience, define key product metrics, and execute a launch strategy that aligns with Africa’s fast-growing fintech ecosystem. With expert guidance and real-life case studies, you’ll gain practical knowledge to launch confidently and scale efficiently.

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Course outline

  • User Segmentation 
  • Digital Customer Classification 
  • Positioning Statement 
  • Go To Market Strategy 
  • Live Q&A
  • In Conclusion 
  • Visa QR Launch Case Study 
  • Final Q&A

Meet your Facilitator(s)

Nifemi Oluboyede
Nifemi Oluboyede
Fintech Expert Head, Product, Growth & Partnerships
Nifemi is passionate about the intersection of payments and technology, he focuses on advancing his knowledge of payment systems to build innovative, trend-aligned products.

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