Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
1 hour+ of self-paced content
12 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Product Analytics for Product Managers
Learn fundamentals of analytics for digital products.
- 1h 9m
- Intermediate
- 1h 9m
- Intermediate
What you'll learn
At the end of this course, you will be able to:
Understand the fundamentals of product analytics and its role in product success.
Leverage real-world case studies (Spotify, Netflix, X) to analyze key product metrics.
Define and measure key product metrics using the AARRR framework.
Apply cross-functional analytics to collaborate effectively with different teams.
Conduct A/B testing to validate product decisions.
Use popular analytics tools to track and optimize product performance.
Implement best practices for making data-driven product decisions.
What's included
1 hour+ of self-paced content
12 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
Product Analytics for Product Managers
- What is product analytics
- Importance of product analyticsÂ
- Spotify as an analytics Case study
- Cross-Functional Product analytics
- Metrics for digital productsÂ
- Defining key Metrics using AARRR FrameworkÂ
- Common key metrics for products
- Netflix as a case study for conversion rateÂ
- Twitter as a case study for churn rateÂ
- A/B TestingÂ
- Popular Analytics Tools
- Best practices for using analytics
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
After creating resources for over 6000 product managers over the last three years and seeing many of these scale their careers in startups and scale-ups globally, one of the biggest differentials we have noticed between good and great product managers is that great product managers are good with not just managing products but also working with data.
This practical course (originally from our live learning session) helps you understand how to gather valuable data from users and convert them into valuable insights to help improve key aspects of your product.Â
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Course outline
Product Analytics for Product Managers
- What is product analytics
- Importance of product analyticsÂ
- Spotify as an analytics Case study
- Cross-Functional Product analytics
- Metrics for digital productsÂ
- Defining key Metrics using AARRR FrameworkÂ
- Common key metrics for products
- Netflix as a case study for conversion rateÂ
- Twitter as a case study for churn rateÂ
- A/B TestingÂ
- Popular Analytics Tools
- Best practices for using analytics
Meet your Facilitator(s)
Karen Onigbinde
Senior Product Manager
Karen is a senior product manager with 4 years of experience driving product strategy and innovation and leading initiatives to achieve business growth, increase user engagement and launch new products. She has proven experience working in early startup environments and mid-large companies, tackling problems and using data-driven decisions to ensure customer satisfaction and business growth.
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