Product Analytics Essentials Course for Product Managers
Learn fundamentals of analytics for digital products.
Buy individual course
₦20,000
What you'll learn
What is included
About Course
Product success isn’t just about features—it’s about product analytics. This course dives deep into how top companies like Spotify, Netflix, and X leverage data to refine their products. Learn how to define and measure key metrics, conduct A/B testing, and use analytics tools to drive growth. Whether you’re a beginner or an experienced product manager, this course will equip you with practical skills to make data-driven decisions.
Why Should You Enroll in This Product Analytics Course?
This course equips you with the skills to analyze user behavior, track key metrics, and make data-driven decisions that drive product growth. By exploring real-world case studies from companies like Spotify, Netflix, and X, you’ll learn how top brands use analytics to optimize user engagement and retention.
Beyond theory, this course provides hands-on experience with popular analytics tools and frameworks like AARRR to help you define and measure product success. You’ll also gain insights into A/B testing, conversion tracking, and cross-functional collaboration, making you a more strategic and impactful product manager.
Course Outline
Product Analytics for Product Managers
- What is product analytics
- Importance of product analytics
- Spotify as an analytics Case study
- Cross-Functional Product analytics
- Metrics for digital products
- Defining key Metrics using AARRR Framework
- Common key metrics for products
- Netflix as a case study for conversion rate
- Twitter as a case study for churn rate
- A/B Testing
- Popular Analytics Tools
- Best practices for using analytics
Subscribe to Treford Pro
What is included
₦20,000
