Regular Price

35,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

50 mins of self-paced content
13 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Product Expansion and Market Entry Strategy

Learn how to implement a successful expansion drive for digital products.

What you'll learn

At the end of this course, you will be able to:

Identify the different types of expansion strategies and explore the dimensions that influence successful product scaling.
Analyze your company’s overall strategy to align product expansion efforts with broader organizational goals.
Develop execution channels that facilitate smooth market entry and maximize the impact of your expansion efforts.
Review and refine your product positioning to ensure it resonates with new target audiences and market demands.
Segment markets effectively to identify high-potential opportunities and focus your resources on the right audience.
Understand customer behavior in new markets and leverage this knowledge to tailor your approach for better adoption.

What's included

50 mins of self-paced content
13 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • Introduction
  • What is Product Expansion
  • Types of Expansion
  • Dimensions of Product Expansion
  • The Ansoff Matrix
  • Review Product Positioning
  • Analysing the Company Strategy
  • Developing an Execution Channel
  • Understanding the Marketing Environment
  • Understanding Customer Behaviour
  • Market Segmentation
  • Repositioning
  • Final Note

Pricing

Regular Price

35,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

The goal of building every digital product is to see users adopt it at a scale and see it successfully grow into other markets, but this is easier said than done, like most product teams and founders have found out, expansion is hard but doable once you have an equipped team. This course equips you with the insights and framework you need to drive successful product expansion and enter into new markets.
Read More >

Course outline

  • Introduction
  • What is Product Expansion
  • Types of Expansion
  • Dimensions of Product Expansion
  • The Ansoff Matrix
  • Review Product Positioning
  • Analysing the Company Strategy
  • Developing an Execution Channel
  • Understanding the Marketing Environment
  • Understanding Customer Behaviour
  • Market Segmentation
  • Repositioning
  • Final Note

Meet your Facilitator(s)

Ayodeji Fasore
Ayodeji Fasore
Product Leader
A global product leader with over 13 years experience of building, managing scaling products across startups and scale-ups in Africa and Europe. Deji has led product teams in companies like Interswitch, Africa Prudential & AppZone.

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