Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
7 hours+ of self-paced content
48 Lessons
Downloadable Resources
Quizzes
Certificate of Completion
The Complete Product Management Certificate Course
This course combines theory with practical product management exercises to ensure you’re fully prepared for real-world challenges as a product manager.
- 7h
- Fundamental
- 7h
- Fundamental
What you'll learn
At the end of this course, you will be able to:
Understand the product development lifecycle, from ideation to market launch.
Identify what makes a great product manager and the skills required for success.
Apply prioritization techniques such as RICE, Kano Model, and Cost of Delay to make data-driven decisions.
Define and scope a Minimum Viable Product (MVP) using structured frameworks.
Utilize agile methodologies, including Scrum and Evidence-Based Management, to streamline product development.
Develop wireframes and prototypes to communicate product ideas effectively.
Create and manage product roadmaps, distinguishing between a roadmap and a release plan.
Conduct effective product research, including competitive analysis and customer feedback collection.
Use public data and surveys to gain valuable product insights and validate ideas.
Measure the success of product research using analytical tools and data-driven strategies.
What's included
7 hours+ of self-paced content
48 Lessons
Downloadable Resources
Quizzes
Certificate of Completion
Course outline
Introduction to Product Management
- Lesson 1: Getting Started
- Lesson 2: Product Development Process
- Lesson 3: What Makes a Great Product Manager
- Lesson 4: Transitioning to Product Management
- Lesson 5: Final Note
Understanding Product Development Lifecycle
- Lesson 6: Product Lifecycle – Intro
- Lesson 7: The Problem Approach
- Lesson 8: Scoping your MVP
Product Feature Prioritization Techniques
- Lesson 9: Prioritization Techniques – Getting Started
- Lesson 10: Prioritization Techniques – Rice Model
- Lesson 11: Prioritization Techniques – Value vs Effort
- Lesson 12: Prioritization Techniques – Story Mapping Model
- Lesson 13: Prioritization Techniques – ROI-Score-Card-Model
- Lesson 14: Prioritization Techniques – Cost of Delay Model
- Lesson 15: Prioritization Techniques – Moscow Model
- Lesson 16: Prioritization Techniques – Opportunity Scoring Model
- Lesson 17: Prioritization Techniques – Kano-Model
- Lesson 18: Key Takeaways
Introduction to Agile Product Development
- Lesson 19: Introduction to Agile Methodology
- Lesson 20: Agile Values
- Lesson 21: The Scrum Framework
- Lesson 22: Evidence Based Management
- Lesson 23: Final Note
Wireframing for Product Managers
- Lesson 24: Wireframing for Product Manager – Intro
- Lesson 25: Best Practices for Wireframing
- Lesson 26: Wireframe vs Prototype
- Lesson 27: Wireframe Sample
Creating Roadmaps for Products
- Lesson 28: Roadmap Introduction
- Lesson 29: Roadmap vs Release Plan
- Lesson 30: Roadmap Essentials
- Lesson 31: Roadmap Sample
- Lesson 32: After Creating your Roadmap
- Lesson 33: Roadmapping Tools
- Lesson 34: Conclusion and Question
Planning and Building your MVP
- Lesson 35: Planning MVP
- Lesson 36: Earliest Testable, Usable, Lovable MVP
- Lesson 37: The Minimum Feature Approach
- Lesson 38: How to Plan MVP
Product Research for Product Managers
- Lesson 39: What is Product Research?
- Lesson 40: Importance of Product Research
- Lesson 41: Research & Product Development Stages
- Lesson 42: Steps in Product Research
- Lesson 43: Types of Research
- Lesson 44: Competitive Analysis
- Lesson 45: Creating a Survey
- Lesson 46: Using Public Data for Research
- Lesson 47: Focus Group
- Lesson 48: Measuring the success of Product Research
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
Are you ready to elevate your career in product management and master the strategies behind building successful products? Our Complete Product Management Certificate Course is a comprehensive, hands-on guide designed to equip you with everything you need—from understanding product development processes to applying agile methodologies—to become a confident and capable product manager.
In this course, you’ll explore the full spectrum of product management, including essential topics like product research, prioritization frameworks, MVP planning, and roadmap creation. Our curriculum is built around real-world scenarios, ensuring you gain practical insights that you can immediately apply in your career. Whether you’re just starting out or you’re an intermediate professional aiming to refine your skills, this course offers a deep dive into the art and science of managing products that make a significant impact.
We break down complex concepts into engaging, easy-to-digest lessons that not only clarify the theories behind product management but also demonstrate how these theories work in real-life environments. From the initial ideation phase to the final stages of product launch and market analysis, every module is designed to build your confidence and enhance your strategic decision-making abilities.
Why Enrol in our Complete Product Management Certificate Course?
Master the essentials of product management with a course that blends theory with real-world application. Learn key frameworks, methodologies, and strategies used by top companies to build and launch successful products.
Explore product development lifecycles, from scoping an MVP to feature prioritization models like Value vs Effort and Cost of Delay. Gain hands-on skills in agile product development, wireframing, and roadmap creation, ensuring you can turn strategy into action.
Deep dive into product research, leveraging competitive analysis, customer insights, and data-driven decision-making to build market-ready products. With a flexible, self-paced structure and expert-led sessions, you’ll gain practical skills that set you apart.
Earn a recognized product management certificate to boost your career and join a network of professionals shaping the future of products. Whether you aim to lead teams, innovate within your company, or launch a startup, this course equips you for success.
Enroll today and take the next step in your product management journey!
Read More >
Course outline
Introduction to Product Management
- Lesson 1: Getting Started
- Lesson 2: Product Development Process
- Lesson 3: What Makes a Great Product Manager
- Lesson 4: Transitioning to Product Management
- Lesson 5: Final Note
Understanding Product Development Lifecycle
- Lesson 6: Product Lifecycle – Intro
- Lesson 7: The Problem Approach
- Lesson 8: Scoping your MVP
Product Feature Prioritization Techniques
- Lesson 9: Prioritization Techniques – Getting Started
- Lesson 10: Prioritization Techniques – Rice Model
- Lesson 11: Prioritization Techniques – Value vs Effort
- Lesson 12: Prioritization Techniques – Story Mapping Model
- Lesson 13: Prioritization Techniques – ROI-Score-Card-Model
- Lesson 14: Prioritization Techniques – Cost of Delay Model
- Lesson 15: Prioritization Techniques – Moscow Model
- Lesson 16: Prioritization Techniques – Opportunity Scoring Model
- Lesson 17: Prioritization Techniques – Kano-Model
- Lesson 18: Key Takeaways
Introduction to Agile Product Development
- Lesson 19: Introduction to Agile Methodology
- Lesson 20: Agile Values
- Lesson 21: The Scrum Framework
- Lesson 22: Evidence Based Management
- Lesson 23: Final Note
Wireframing for Product Managers
- Lesson 24: Wireframing for Product Manager – Intro
- Lesson 25: Best Practices for Wireframing
- Lesson 26: Wireframe vs Prototype
- Lesson 27: Wireframe Sample
Creating Roadmaps for Products
- Lesson 28: Roadmap Introduction
- Lesson 29: Roadmap vs Release Plan
- Lesson 30: Roadmap Essentials
- Lesson 31: Roadmap Sample
- Lesson 32: After Creating your Roadmap
- Lesson 33: Roadmapping Tools
- Lesson 34: Conclusion and Question
Planning and Building your MVP
- Lesson 35: Planning MVP
- Lesson 36: Earliest Testable, Usable, Lovable MVP
- Lesson 37: The Minimum Feature Approach
- Lesson 38: How to Plan MVP
Product Research for Product Managers
- Lesson 39: What is Product Research?
- Lesson 40: Importance of Product Research
- Lesson 41: Research & Product Development Stages
- Lesson 42: Steps in Product Research
- Lesson 43: Types of Research
- Lesson 44: Competitive Analysis
- Lesson 45: Creating a Survey
- Lesson 46: Using Public Data for Research
- Lesson 47: Focus Group
- Lesson 48: Measuring the success of Product Research
Meet your Facilitator(s)
Salem Smith
Product Leader
Salem is a Product leader with 14+ years in building products in sectors like consumer media, e-commerce, & MarTech, known for building profitable subscription-based streaming services across North America, Europe, and Africa.
Tobi Esho
Founder, Elevate Apps
Tobi is a seasoned product leader with over ten years experience of building products across leading Fintech Companies like Nomba, Interswitch, Venture Garden Group and lots more. He is also the founder of Elevate Apps
Damilola Owaseye
Senior Project Manager/ Scrum Master
Damilola is one Africa's leading Agile Coaches with over ten years of experience in supporting digital product delivery efforts across sectors like Fintech, Banking, EdTech, Energy and Gov Tech in Africa and Europe.
Busayo Oladejo
Senior Product Manager
Busayo is a Product Manager with experience building products in healthcare, e-commerce, and communications. She collaborates with designers, engineers and researchers to create products that are usable and bring value to its users.
Omojo Anwuzia
Senior Product Manager
Omojo has been part of building some of Africa's most successful Fintech Products
over the last decade. Starting from Product journey at GTBank, She has gone on to
build highly scaled products at Opay, Tangerine Life, Microsoft & Fincra.
Yami Ashama
Senior Product Manager
Yami is a senior product manager with experience in building and scaling digital products for over 500K+ users at one of Africa's leading wealth management platform, Cowrywise.
Toyin Olasehinde
COO at Treford
Toyin is a seasoned Operator and Product Manager with experience in building and
managing products across Fintech and EdTech sectors in Africa. He has done this
at Interswitch, Treford and Woodcore.
Ayodeji Fasore
Product Leader
A global product leader with over 13 years experience of building, managing scaling products across startups and scale-ups in Africa and Europe. Deji has led product teams in companies like Interswitch, Africa Prudential & AppZone.
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