Regular Price

Original price was: ₦25,000.Current price is: ₦15,000.

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What's included

1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resource
Certificate of Completion

User Onboarding and Engagement

Learn effective and proven onboarding and engagement practices for digital products.

About course

As the competition for users continues to grow for digital products, creating seamless experience for users via onboarding and engagement has never been more important for growth  marketers.   This practical course  teaches you key onboarding and user engagement techniques applied by leading marketing teams globally to drive users from being just customers into becoming advocates for your product.  This session combines detailed teaching with an interactive live demonstration on how to set up onboarding and engagement campaigns for your users.

What you'll learn

As the competition for users continues to grow for digital products, creating seamless experience for users via onboarding and engagement has never been more important for growth  marketers.   This practical course  teaches you key onboarding and user engagement techniques applied by leading marketing teams globally to drive users from being just customers into becoming advocates for your product.  This session combines detailed teaching with an interactive live demonstration on how to set up onboarding and engagement campaigns for your users.

Course outline

  • Introduction To User Onboarding
  • Why User Onboarding Is Important
  • User Onboarding Strategies
  • Understanding User Engagement
  • User Engagement Strategies (Live Case Study)
  • Channels For User Engagement
  • Customer Journey
  • Introduction To Marketing Automation
  • Live Practical For Creating User Segment
  • The Fibonacci And Dinner Party Engagement Strategy
  • Activation Campaign Live Practical

Meet your Facilitator(s)

Aaron Ejeme
Aaron Ejeme
Growth Marketing Professional
Aaron Ejeme is a skilled Growth Marketer with over 6 years of experience in the African tech ecosystem. He creates lifecycle marketing campaigns that help businesses to increase revenue and improve customer loyalty. He currently works at uLesson Education as a Digital Marketing Specialist.

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