Name: Using Market Research to Build Great Products - Treford Africa
Price: 5000 NGN
Availability: InStock

Regular Price

₦5,000

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What's included

1 hour+ of self-paced content

6 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Using Market Research to Build Great Products

Learn proven and effective ways to carry out successful market research for products.

About course

Mastering how to carry out effective market research early helps you and your team know the best way to position your products for success in a very competitive market with similar products or even in new markets when driving expansion. Learn practical market research from this session from our masterclass series.

What you'll learn

Course outline

Lesson 1: Introduction to Market Research

Lesson 2: Designing Your Research Approach

Lesson 3: Assessing Your Market

Lesson 4: Conducting SWOT Analysis

Lesson 5: Competitive Analysis

Lesson 6: Customer Research

Meet your Facilitator(s)

Richard Anwanakak

Certified Product Management Leader | Certified Digital Marketing Leader

Richard is an entrepreneurial and dynamic manager with vast experience in product management, digital marketing, brand management, and media planning to facilitate the development of great products and features, drive adoption and growth, and generate revenue. Adept at developing an overall product strategy and marketing strategy to align with organizational requirements and goals. Strong knowledge of agile software development based on his product owner experience in the agile software development process for numerous projects of financial Institutions - 23 financial Institutions owning 32 apps, 3 USSD banking products, and 1 Internet Banking.