Content Marketing (Complete Course)

Learn proven ways to build and execute successful content strategies for products and businesses.

About this Course

This course teaches you practical and proven ways to create content across multiple channels and formats for the right audience segment for your product or business, learn proven content development strategy, measure content success with the right metrics and how to help your organization achieve its business goals.

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Course Outline

Content Marketing Plan Implementation

Lesson 01: Introduction To Content Marketing

Lesson 02: Implementing Content Marketing For Products

Lesson 03: Creating Contents For Businesses

Lesson 04: Executing A Content Marketing Plan

Lesson 05: Measuring And Optimizing Content Marketing Campaigns

Lesson 06: Live Case Study

Content Strategy

Lesson 01: Components Of Content Strategy

Lesson 02: Content Planning

Lesson 03: Live Content Strategy Case Study A

Lesson 04: Live Content Strategy Case Study B

Measuring and Analyzing Contents

Lesson 01: Introduction

Lesson 02: Content Analytics Live Case Study

Lesson 03: Analyzing User Demographics

Lesson 04: Search Console

Lesson 05: Live Case Study

SEO Marketing

Lesson 01: Introduction To SEO

Lesson 02: Understanding Keyword Research For SEO

Lesson 03: On-Page Optimization

Lesson 04: What to Measure for SEO

Lesson 05: Live Exercise

Copywriting for Content Marketers

Lesson 01: Understanding Copywriting for Content Marketing

Lesson 02: How to Create Persuasive Contents for Buyers

Lesson 03: Researching Your Audience

Lesson 04: Writing An Effective Headline

Lesson 05: Writing An Effective Body Content And Storytelling

Meet your Facilitator(s)

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