Understanding Content Formats

Understanding different content formats and how to position them for your business

About this Course

Every digital channel and content format has unique strengths, weaknesses, and use cases. Understanding and optimizing the use of these formats is essential to effectively achieving business goals.

This course explores various content formats, their applications, and how to leverage them for maximum impact.

From blogs and videos to infographics, you’ll gain practical insights into creating, reusing, and evaluating content to improve audience engagement and conversions.

SKILLS YOU WILL LEARN

Understand content formats and when to use them
Develop a strategy for content atomization and reuse
Create optimized blogs, videos, infographics, and more
Analyze content performance for engagement and conversions
Tailor content formats to meet specific business goals

Watch course Trailer

Course Outline

Understanding Content Formats

Content Types vs Content Formats
Content Formats - Blog posts
Content Formats - Emails
Content Formats - Ebooks
Content Formats - Infographics
How to Determine What Formats
The Content Marketing Matrix
What is Content Atomisation
Why Should You Atomise your contents

Meet your Facilitator(s)

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