Retaining users for the long haul for your digital products involves putting in the work to understand every stage of their journey with your product. This includes understanding the key friction they encounter when trying to make a buying decision and how the entire experience makes them feel through customer journey mapping.
This course is a guide for product marketing managers looking to learn how to create effective customer journey maps for their products.
Watch course Trailer
Course Outline
Customer Journey Mapping
Introduction
Consumer buying process
Consumers’ multi-device path to purchase
Building a customer persona and journey mapping with Xtensio
Meet your Facilitator(s)
Toyin Voldo
Senior Product Manager Jira
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