Measuring and Analysing Content

Content is beyond good storytelling, copies, and flashy designs; one of the pillars of great content is the ability to analyze and interpret data and key metrics to know how users interact with your content regularly.

From key metrics to actionable insights, this course gives you the tools to measure your content’s effectiveness, optimize campaigns, and grow your marketing impact.

SKILLS  YOU WILL LEARN

• Describe the importance of measuring and analyzing content performance.
• Identify key metrics to be measured (e.g., views, clicks, engagement, conversions).
• Use Google Analytics to track website and content performance.
• Implement UTM parameters to track the effectiveness of marketing campaigns.
• Analyze data from the Search Console to understand search engine performance.
• Evaluate the impact of content on user engagement and conversion.
• Develop a content analytics dashboard to track key metrics.
• Design experiments to test different content strategies.
• Create reports to communicate content analytics findings.