User Onboarding and Engagement

Learn effective and proven onboarding and engagement practices for digital products.

About this Course

As the competition for users continues to grow for digital products, creating seamless experience for users via onboarding and engagement has never been more important for growth marketers.

This practical course teaches you key onboarding and user engagement techniques applied by leading marketing teams globally to drive users from being just customers into becoming advocates for your product.

This session combines detailed teaching with an interactive live demonstration on how to set up onboarding and engagement campaigns for your users.

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Course Outline

User Onboarding and Engagement

Introduction To User Onboarding
Why User Onboarding Is Important
User Onboarding Strategies
Understanding User Engagement
User Engagement Strategies (Live Case Study)
Channels For User Engagement
Customer Journey
Introduction To Marketing Automation
Live Practical For Creating User Segment
The Fibonacci And Dinner Party Engagement Strategy
Activation Campaign Live Practical

Meet your Facilitator(s)

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