FinTech Product Launch Guide

Learn practical product launch strategies for Fintech products.

About this Course

The Fintech sector in Africa is expected to reach a market cap of $65 Billion by 2030 as more startups continue to find innovative ways to solve the critical financial problems in the continent like payment, banking, cross border remittance and lots more.

With more innovative products launching daily, it’s become more important to pay closer attention to product launch strategies to help build good momentum from the onset. This course is a practical guide for launching Fintech products in Africa with actual case studies.

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Course Outline

FinTech Product Launch Guide

User Segmentation
Digital Customer Classification
Positioning Statement
Go To Market Strategy
Live Q&A
In Conclusion
Visa QR Launch Case Study
Final Q&A

Meet your Facilitator(s)

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