Regular Price

₦75,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

3 hours+ self-paced content

46 Lessons

Quizzes

Downloadable Resource

Certificate of Completion

Product Strategy Pack (A senior Level Course)

This is an advanced course for senior product managers, founders, and growth-obsessed individuals who crave fresh strategies to propel products beyond the mainstream. Go Beyond the Product Playbook to master immersive product strategy, crafted with the expertise of seasoned product leaders from high-growth companies.

About course

Welcome to the Product Strategy Course, an advanced course tailored for senior product management professionals, founders, and growth-oriented individuals eager to transcend conventional approaches to building and scaling products. This immersive course is designed to equip learners with a deep understanding of cutting-edge product strategies, providing invaluable insights into key areas such as Immersive Product Strategy, Product Expansion and Market Entry Strategy, Setting up Product Teams, Leading and Motivating Product Teams, and Stakeholder Management. Led by seasoned senior managers who have successfully scaled products, this practical-based course goes beyond theoretical concepts, offering real-world strategies and techniques. Participants will gain the skills and knowledge needed to navigate the complexities of modern product management, foster innovation, and drive sustainable growth. Elevate your product management expertise and propel your career to new heights with the Product Strategy Course.https://treford.africa/courses/product-strategy-pack/

What you'll learn

Course outline

Lesson 01: Introdcution
Lesson 02: Product Strategy 101
Lesson 03: Product Strategy Value Proposition
Lesson 04: Product Strategy Stack
Lesson 05: Product Strategy Metrics and Measurements
Lesson 06: Product Strategy in Highly Compettive Markets
Lesson 07: Product Strategy in Untested Terrains
Lesson 08: Conclusion

Lesson 09: Introduction
Lesson 10: What is Product Expansion
Lesson 11: Types of Expansion
Lesson 12: Dimensions of Product Expansion
Lesson 13: The Ansoff Matrix
Lesson 14: Review Product Positioning
Lesson 15: Analysing the Company Strategy
Lesson 16: Developing an Execution Channel
Lesson 17: Understanding the Marketing Environment
Lesson 18: Understanding Customer Behaviour
Lesson 19: Market Segmentation
Lesson 20: Repositioning
Lesson 21: Final Note

Lesson 22: Introduction
Lesson 23: The 30, 60, 90 Day Rule
Lesson 24: Minding the Gap
Lesson 25: Gaining Stakeholder Alignment
Lesson 26: The Structure vs Hiring Conundrum
Lesson 27: Culture and Way of Life
Lesson 28: Team Anatomy & Identity
Lesson 29: Standards, Best Practices and Processes
Lesson 30: Maker Checkers & Need for Compliance
Lesson 31: Conclusion

Lesson 32: Introduction
Lesson 33: Why Leadership in Tech
Lesson 34: The Portrait of a Leader
Lesson 35: Getting the best out of your Team
Lesson 36: Balancing Collaboration and Competition
Lesson 37: Building Great Work Cultures
Lesson 38: Building Great Work Cultures (Cont’d)
Lesson 39: Driving Career Development

Lesson 40: Introduction

Lesson 41: Who are your Stakeholders

Lesson 42: The RACI Framework

Lesson 43: Power & Influence Framework

Lesson 44: Building a Communication Plan

Lesson 45: Stakeholder Management Tips

Lesson 46: Adobe as a Case Study

Meet your Facilitator(s)

Ayodeji Fasore

Product Leader

A global product leader with over 13 years experience of building, managing scaling products across startups and scale-ups in Africa and Europe. Deji has led product teams in companies like Interswitch, Africa Prudential & AppZone.