Product Management Masterclass

Pricing Your Product Right to Reflect its True Value

Date
February 21, 2024
Time
5:00 pm W.A.T

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About this Masterclass

Picture this scenario, your team just built a product and now you’re wondering how to price it. Questions like, “How do we price the product to reflect its value?”, “Is the pricing competitive?” and many more questions like this are flying around. 

We understand this and that’s why we are presenting you this unique opportunity to gain a deeper understanding of how to use value-based pricing to price your products in a way that reflects its value and resonates with your target audience.

In this masterclass session with Zainab, you will learn how to;

  • Define value-based pricing and explain its benefits and challenges,
  • Identify the key factors that influence customer perceptions of value,
  • Develop a value-based pricing strategy for a specific product,
  • Evaluate the effectiveness of their value-based pricing strategy,

Meet your Facilitator(s)

Green Z
Zainab Arilesere
Head of Product, Omnibiz Africa
Zainab is a strategic Product Management Leader passionate about optimising digital products and enhancing the performance of software product development teams. She has built technology solutions across different industries including B2C and B2B ecommerce, digital banking and supply chain. Zainab currently leads the Product team at Omnibiz Retail where she is building a platform to rewire traditional trade in Africa. Outside of work, she hosts a quarterly meetup for product professionals in Lagos under the ProductTank umbrella.

Register for masterclass

Full Name
Email
Phone Number
What do you do?
Masterclass expectations?

About this Masterclass

Picture this scenario, your team just built a product and now you’re wondering how to price it. Questions like, “How do we price the product to reflect its value?”, “Is the pricing competitive?” and many more questions like this are flying around. 

We understand this and that’s why we are presenting you this unique opportunity to gain a deeper understanding of how to use value-based pricing to price your products in a way that reflects its value and resonates with your target audience.

In this masterclass session with Zainab, you will learn how to;

  • Define value-based pricing and explain its benefits and challenges,
  • Identify the key factors that influence customer perceptions of value,
  • Develop a value-based pricing strategy for a specific product,
  • Evaluate the effectiveness of their value-based pricing strategy,
Date
February 21, 2024
Time
5:00 pm W.A.T

Share Masterclass

Meet your Facilitator(s)

Green Z
Zainab Arilesere
Head of Product, Omnibiz Africa
Zainab is a strategic Product Management Leader passionate about optimising digital products and enhancing the performance of software product development teams. She has built technology solutions across different industries including B2C and B2B ecommerce, digital banking and supply chain. Zainab currently leads the Product team at Omnibiz Retail where she is building a platform to rewire traditional trade in Africa. Outside of work, she hosts a quarterly meetup for product professionals in Lagos under the ProductTank umbrella.

Register for masterclass

Full Name
Email
Phone Number
What do you do?
Masterclass expectations?