Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
2 hour+ of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Content Strategy
Learn how to develop winning and scalable content strategies for digital products as a marketing professional.
- 2h 4m
- Intermediate
- 2h 4m
- Intermediate

What you'll learn
At the end of this course, you will be able to:
Understand the key components of a content strategy
Develop an effective content plan for digital products and businesses
Create engaging content that cuts through digital noise
Build customer loyalty through strategic content engagement
Apply proven content strategy frameworks to real-world scenarios
Analyze and refine content strategies based on business goals
Work on live case studies for hands-on learning
What's included
2 hour+ of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
Content Strategy
Lesson 1: Components of Content Strategy
Lesson 2: Content Planning
Lesson 3: Live Content Strategy Case Study A
Lesson 3: Live Content Strategy Case Study B
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
As a marketing professional entrusted with leveraging helping your company grow their customer base and loyalty through contents, how do you consistently create engaging content that filters through the noise on digital platforms?
Ability to create the right content strategy for products and businesses helps you not just acquire users in the short and mid term but also helps you build loyalty through engagement with existing customers. This course teaches you proven ways to create content strategy for digital products and businesses.
Read More >
Course outline
Content Strategy
Lesson 1: Components of Content Strategy
Lesson 2: Content Planning
Lesson 3: Live Content Strategy Case Study A
Lesson 3: Live Content Strategy Case Study B
Meet your Facilitator(s)

Christy Kalu
Corporate Communications, PR and Marketing Specialist
Christy is an experienced Corporate Communications, PR and Marketing Specialist with a strong background in financial technology and social enterprise sectors.
₦20,000