Regular Price

20,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

2 hour+ of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Content Strategy

Learn how to develop winning and scalable content strategies for digital products as a marketing professional.

What you'll learn

At the end of this course, you will be able to:

Understand the key components of a content strategy
Develop an effective content plan for digital products and businesses
Create engaging content that cuts through digital noise
Build customer loyalty through strategic content engagement
Apply proven content strategy frameworks to real-world scenarios
Analyze and refine content strategies based on business goals
Work on live case studies for hands-on learning

What's included

2 hour+ of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

Lesson 1: Components of Content Strategy

Lesson 2: Content Planning

Lesson 3: Live Content Strategy Case Study A 

Lesson 3: Live Content Strategy Case Study B

Pricing

Regular Price

20,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

As a marketing professional entrusted with leveraging helping your company grow their customer base and loyalty through contents, how do you consistently create engaging content that filters through the noise on digital platforms?   Ability to create the right content strategy for products and businesses helps you not just acquire users in the short and mid term but also helps you build loyalty through engagement with existing customers. This course teaches you proven ways to create content strategy for digital products and businesses.
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Course outline

Lesson 1: Components of Content Strategy

Lesson 2: Content Planning

Lesson 3: Live Content Strategy Case Study A 

Lesson 3: Live Content Strategy Case Study B

Meet your Facilitator(s)

Christy Kalu
Christy Kalu
Corporate Communications, PR and Marketing Specialist
Christy is an experienced Corporate Communications, PR and Marketing Specialist with a strong background in financial technology and social enterprise sectors.

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