Regular Price

20,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

50 mins+ of self-paced content
9 Lessons
Quiz
Downloadable Resource
Certificate of completion

Understanding Content Formats

Understanding different content formats and how to position them for your business

What you'll learn

At the end of this course, you will be able to:

Differentiate between content types and content formats
Understand the strengths and use cases of various content formats (blogs, emails, ebooks, infographics)
Determine the best content format for specific business goals
Utilize the Content Marketing Matrix for strategic content planning
Apply content atomization to maximize reach and engagement
Recognize the benefits of repurposing content across multiple channels
Develop a structured approach to content creation for digital products and businesses

What's included

50 mins+ of self-paced content
9 Lessons
Quiz
Downloadable Resource
Certificate of completion

Course outline

  • Content Types vs Content Formats
  • Content Formats – Blog posts
  • Content Formats – Emails
  • Content Formats – Ebooks
  • Content Formats – Infographics
  • How to Determine What Formats
  • The Content Marketing Matrix
  • What is Content Atomisation
  • Why Should You Atomise your contents

Pricing

Regular Price

20,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Different digital channels and content formats come with their own strengths and weaknesses and best use cases. Knowing how to make the most of each content format helps you leverage better on content when it comes to achieving your business goals. This course teaches you the different content formats and how best to leverage each for digital products and businesses.
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Course outline

  • Content Types vs Content Formats
  • Content Formats – Blog posts
  • Content Formats – Emails
  • Content Formats – Ebooks
  • Content Formats – Infographics
  • How to Determine What Formats
  • The Content Marketing Matrix
  • What is Content Atomisation
  • Why Should You Atomise your contents

Meet your Facilitator(s)

Ore Badmus
Ore Badmus
Marketing Lead
Ore is a marketing leader and storyteller with experience in filmmaking, media and marketing for startups and scale-ups in Africa over the last ten years. She currently leads the marketing at Africa's leading Payroll Platform PaidHR.

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