Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
1 hour+ of self-paced content
5 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Product Marketing for Product Managers
This course provides a focused introduction to the essential strategies and tactics of product marketing. From honing your understanding of market dynamics to crafting compelling narratives, you’ll gain the skills needed to strategically position and promote your products.
- 1h 30m
- Fundamental
- 1h 30m
- Fundamental
What you'll learn
At the end of this course, you will be able to:
Define product marketing and its role in shaping the success of a product throughout its lifecycle.
Understand the principles of growth marketing and how they complement traditional product marketing efforts.
Differentiate between product marketing and growth marketing, and learn when to apply each approach for maximum impact.
Identify what product marketers need from product managers to foster effective collaboration and alignment.
Analyze real-world case studies to see how successful product marketing strategies drive market adoption and customer engagement.
Enhance your ability to work closely with marketing teams, ensuring seamless integration of product and marketing strategies for greater success.
What's included
1 hour+ of self-paced content
5 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
Product Marketing for Product Managers
- Lesson 1. What is Product Marketing?
- Lesson 2: What is Growth Marketing
- Lesson 3: Difference between Product Growth Marketing
- Lesson 4: What product marketers need from product managers
- Lesson 5: Case Study
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
Enroll in our ‘Introduction to Product Marketing’ course, designed to elevate your strategic influence in the product development lifecycle. Tailored for product managers, this course provides a specialized introduction to the essential principles of product marketing. Explore how to craft compelling narratives, understand customer needs, and strategically position your products for success in the market. Whether you’re transitioning into a product marketing role or seeking to enhance your collaboration with marketing teams, this course equips you with the knowledge and skills to amplify the impact of your product management expertise through effective marketing strategies.
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Course outline
Product Marketing for Product Managers
- Lesson 1. What is Product Marketing?
- Lesson 2: What is Growth Marketing
- Lesson 3: Difference between Product Growth Marketing
- Lesson 4: What product marketers need from product managers
- Lesson 5: Case Study
Meet your Facilitator(s)
Edidiong Ekong
Marketing Leader
Edidiong is an accomplished marketing executive with over a decade of experience, he has consistently delivered results-driven strategies for global brands and products. He has done this in companies like Diageo, Interswitch, AppZone and currently driving growth of merchant services at Qore.
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