Name: Product Marketing for Product Managers - Treford Africa
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What's included

1 hour+ of self-paced content

5 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Product Marketing for Product Managers

This course provides a focused introduction to the essential strategies and tactics of product marketing. From honing your understanding of market dynamics to crafting compelling narratives, you’ll gain the skills needed to strategically position and promote your products.

About course

Enroll in our ‘Introduction to Product Marketing’ course, designed to elevate your strategic influence in the product development lifecycle. Tailored for product managers, this course provides a specialized introduction to the essential principles of product marketing. Explore how to craft compelling narratives, understand customer needs, and strategically position your products for success in the market. Whether you’re transitioning into a product marketing role or seeking to enhance your collaboration with marketing teams, this course equips you with the knowledge and skills to amplify the impact of your product management expertise through effective marketing strategies.

What you'll learn

Course outline

Lesson 1. What is Product Marketing?
Lesson 2: What is Growth Marketing
Lesson 3: Difference between Product Growth Marketing
Lesson 4: What product marketers need from product managers
Lesson 5: Case Study

Meet your Facilitator(s)

Edidiong Ekong

Marketing Leader

Edidiong is an accomplished marketing executive with over a decade of experience, he has consistently delivered results-driven strategies for global brands and products. He has done this in companies like Diageo, Interswitch, AppZone and currently driving growth of merchant services at Qore.