Product Marketing for Beginners: Starter Course
Build the essential skills needed to bring a product to market successfully.
Buy individual course
₦25,000
What you'll learn
What is included
About Course
This course will help you understand how product marketing skills help in crafting compelling product narratives that resonate with customers and drive adoption. Gain insights into the entire product lifecycle and how it shapes go-to-market strategies.
Skills You Will Learn
- Foundations of Product Marketing
- Identifying and Understanding Your Audience
- Effective Product Lifecycle Management
- Leveraging Metrics and Tools
- Crafting Compelling Email Marketing Campaigns
- Strategic Thinking and Planning
Course Takeaways
- Demystify Product Marketing
- Identify Your Audience
- Manage the Product Lifecycle
- Harness Email Marketing
This comprehensive course empowers both aspiring marketers and seasoned professionals to:
P.S. Bonus downloadable resources and industry insights await!
Course Outline
Introduction to Product Marketing
Lesson 1: Introduction to Product Marketing
Lesson 2: Meet your Facilitator
Lesson 3: What is Product Marketing
Lesson 4: Who Product Marketing Serves and How
Lesson 5: Goals of Product Marketing
Lesson 6: Responsibilities of Product Marketing
Lesson 7: Product Marketing Metrics
Lesson 8: Product Marketing Tools
Lesson 9: Conclusions
Understanding your Target Audience
Lesson 10: Who is your Target Audience
Lesson 11: Types of Research
Lesson 12: Researching your target audience
Lesson 13: Building a User Persona
Managing the Product Lifecycle
Lesson 14: What is a Product Lifecycle
Lesson 15: ImAportance of Product Lifecycle
Lesson 16: Stages of a Product Lifecycle – Introduction
Lesson 17: Stages of a Product Lifecycle – Growth
Lesson 18: Stages of a Product Lifecycle – Maturity
Lesson 19: Stages of a Product Lifecycle – Decline
Lesson 20: Factors that Affect the Product Lifecycle
Lesson 21: Importance of Management
Lesson 22: Product Lifecycle Examples
Introduction to Email Marketing
Lesson 23: Introduction
Lesson 24: What is Email Marketing
Lesson 25: Email Marketing Funnel
Lesson 26: Email Marketing Strategies
Lesson 27: Email Marketing Tools
Lesson 28: Email Marketing Best Practices
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What is included
₦25,000