Advanced Product Strategy Course for Senior PMs
This is an advanced course for senior product managers, founders, and growth-obsessed individuals who crave fresh strategies to propel products beyond the mainstream. Go Beyond the Product Playbook to master immersive product strategy, crafted with the expertise of seasoned product leaders from high-growth companies.
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₦100,000
What you'll learn
What is included
About Course
Welcome to the Product Strategy Course, an advanced course tailored for senior product management professionals, founders, and growth-oriented individuals eager to transcend conventional approaches to building and scaling products. This immersive course is designed to equip learners with a deep understanding of cutting-edge product strategies, providing invaluable insights into key areas such as Immersive Product Strategy, Product Expansion and Market Entry Strategy, Setting up Product Teams, Leading and Motivating Product Teams, and Stakeholder Management.
Led by seasoned senior managers who have successfully scaled products, this practical-based course goes beyond theoretical concepts, offering real-world strategies and techniques. Participants will gain the skills and knowledge needed to navigate the complexities of modern product management, foster innovation, and drive sustainable growth. Elevate your product management expertise and propel your career to new heights with the Product Strategy Course.
Course Outline
Understanding Immersive Product Strategy
- Lesson 01: Introdcution
- Lesson 02: Product Strategy 101
- Lesson 03: Product Strategy Value Proposition
- Lesson 04: Product Strategy Stack
- Lesson 05: Product Strategy Metrics and Measurements
- Lesson 06: Product Strategy in Highly Compettive Markets
- Lesson 07: Product Strategy in Untested Terrains
- Lesson 08: Conclusion
Product Expansion and Market Entry Strategy
- Lesson 09: Introduction
- Lesson 10: What is Product Expansion
- Lesson 11: Types of Expansion
- Lesson 12: Dimensions of Product Expansion
- Lesson 13: The Ansoff Matrix
- Lesson 14: Review Product Positioning
- Lesson 15: Analysing the Company Strategy
- Lesson 16: Developing an Execution Channel
- Lesson 17: Understanding the Marketing Environment
- Lesson 18: Understanding Customer Behaviour
- Lesson 19: Market Segmentation
- Lesson 20: Repositioning
- Lesson 21: Final Note
Setting up Product Teams
- Lesson 22: Introduction
- Lesson 23: The 30, 60, 90 Day Rule
- Lesson 24: Minding the Gap
- Lesson 25: Gaining Stakeholder Alignment
- Lesson 26: The Structure vs Hiring Conundrum
- Lesson 27: Culture and Way of Life
- Lesson 28: Team Anatomy & Identity
- Lesson 29: Standards, Best Practices and Processes
- Lesson 30: Maker Checkers & Need for Compliance
- Lesson 31: Conclusion
Leading and Motivating Product Teams
- Lesson 32: Introduction
- Lesson 33: Why Leadership in Tech
- Lesson 34: The Portrait of a Leader
- Lesson 35: Getting the best out of your Team
- Lesson 36: Balancing Collaboration and Competition
- Lesson 37: Building Great Work Cultures
- Lesson 38: Building Great Work Cultures (Cont’d)
- Lesson 39: Driving Career Development
Stakeholder Management
Lesson 40: IntroductionLesson 41: Who are your Stakeholders
Lesson 42: The RACI Framework
Lesson 43: Power & Influence Framework
Lesson 44: Building a Communication Plan
Lesson 45: Stakeholder Management Tips
Lesson 46: Adobe as a Case Study
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What is included
₦100,000