Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resource
Certificate of Completion
User Onboarding and Engagement
Learn effective and proven onboarding and engagement practices for digital products.
- 1h 53m
- Intermediate
- 1h 53m
- Intermediate
What you'll learn
At the end of this course, you will be able to:
Design an effective user onboarding process that improves retention and reduces churn.
Apply proven user engagement strategies to turn customers into product advocates.
Identify the right channels for engaging users at different touchpoints.
Leverage marketing automation to personalize and optimize engagement.
Set up user segmentation for targeted onboarding and engagement campaigns.
Implement innovative engagement frameworks like the Fibonacci and Dinner Party Strategy.
Gain hands-on experience through live practicals and case studies.
What's included
1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
User Onboarding and Engagement
- Introduction To User Onboarding
- Why User Onboarding Is Important
- User Onboarding Strategies
- Understanding User Engagement
- User Engagement Strategies (Live Case Study)
- Channels For User Engagement
- Customer Journey
- Introduction To Marketing Automation
- Live Practical For Creating User Segment
- The Fibonacci And Dinner Party Engagement Strategy
- Activation Campaign Live Practical
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
As the competition for users continues to grow for digital products, creating seamless experience for users via onboarding and engagement has never been more important for growth marketers.
This practical course teaches you key onboarding and user engagement techniques applied by leading marketing teams globally to drive users from being just customers into becoming advocates for your product.Â
This session combines detailed teaching with an interactive live demonstration on how to set up onboarding and engagement campaigns for your users.
Read More >
Course outline
User Onboarding and Engagement
- Introduction To User Onboarding
- Why User Onboarding Is Important
- User Onboarding Strategies
- Understanding User Engagement
- User Engagement Strategies (Live Case Study)
- Channels For User Engagement
- Customer Journey
- Introduction To Marketing Automation
- Live Practical For Creating User Segment
- The Fibonacci And Dinner Party Engagement Strategy
- Activation Campaign Live Practical
Meet your Facilitator(s)
Aaron Ejeme
Growth Marketing Professional
Aaron Ejeme is a skilled Growth Marketer with over 6 years of experience in the African tech ecosystem. He creates lifecycle marketing campaigns that help businesses to increase revenue and improve customer loyalty. He currently works at uLesson Education as a Digital Marketing Specialist.
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