Regular Price

5,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

40mins of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Customer Journey Mapping

Learn to create customer journey maps for digital products.

What you'll learn

At the end of this course, you will be able to:

Understand the consumer buying process and key decision-making stages
Analyze the multi-device path to purchase and its impact on conversions
Create detailed customer personas to tailor marketing strategies
Develop effective customer journey maps using Xtensio
Identify and address friction points to improve user experience and retention

What's included

40mins of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • Introduction 
  • Consumer buying process 
  • Consumers’ multi-device path to purchase 
  • Building a customer persona and journey mapping with Xtensio 

Pricing

Regular Price

5,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Retaining users for the long haul for your digital products involves putting in the work to understand every stage of their journey with your product. This includes understanding the key friction they encounter when trying to make a buying decision and how the entire experience makes them feel through customer journey mapping. This course is a guide for product marketing managers looking to learn how to create effective customer journey maps for their products.
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Course outline

  • Introduction 
  • Consumer buying process 
  • Consumers’ multi-device path to purchase 
  • Building a customer persona and journey mapping with Xtensio 

Meet your Facilitator(s)

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