Customer Journey Mapping Course: Templates and Frameworks
Learn to create customer journey maps for digital products.
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What you'll learn
At the end of this course, you will be able to:
What is included
About Course
Retaining users for the long haul for your digital products involves putting in the work to understand every stage of their journey with your product. This includes understanding the key friction they encounter when trying to make a buying decision and how the entire experience makes them feel through customer journey mapping.
This course is a guide for product marketing managers looking to learn how to create effective customer journey maps for their products.
Course Outline
Customer Journey Mapping
- Introduction
- Consumer buying process
- Consumers’ multi-device path to purchase
- Building a customer persona and journey mapping with Xtensio
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What is included
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