Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
40mins of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Customer Journey Mapping
Learn to create customer journey maps for digital products.
- 40m
- Intermediate
- 40m
- Intermediate

What you'll learn
At the end of this course, you will be able to:
Understand the consumer buying process and key decision-making stages
Analyze the multi-device path to purchase and its impact on conversions
Create detailed customer personas to tailor marketing strategies
Develop effective customer journey maps using Xtensio
Identify and address friction points to improve user experience and retention
What's included
40mins of self-paced content
4 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
Customer Journey Mapping
- Introduction
- Consumer buying process
- Consumers’ multi-device path to purchase
- Building a customer persona and journey mapping with Xtensio
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
Retaining users for the long haul for your digital products involves putting in the work to understand every stage of their journey with your product. This includes understanding the key friction they encounter when trying to make a buying decision and how the entire experience makes them feel through customer journey mapping.
This course is a guide for product marketing managers looking to learn how to create effective customer journey maps for their products.
Read More >
Course outline
Customer Journey Mapping
- Introduction
- Consumer buying process
- Consumers’ multi-device path to purchase
- Building a customer persona and journey mapping with Xtensio
Meet your Facilitator(s)
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₦5,000