Understanding Content Formats

Understanding different content formats and how to position them for your business

About this Course

Different digital channels and content formats come with their own strengths and weaknesses and best use cases. Knowing how to make the most of each content format helps you leverage better on content when it comes to achieving your business goals.

This course teaches you the different content formats and how best to leverage each for digital products and businesses.

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Course Outline

Understanding Content Formats

Content Types vs Content Formats
Content Formats - Blog posts
Content Formats - Emails
Content Formats - Ebooks
Content Formats - Infographics
How to Determine What Formats
The Content Marketing Matrix
What is Content Atomisation
Why Should You Atomise your contents

Meet your Facilitator(s)

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