Product Marketing for Product Managers
- 1h 30ms
- Beginner
About this Course
Enroll in our ‘Introduction to Product Marketing’ course, designed to elevate your strategic influence in the product development lifecycle. Tailored for product managers, this course provides a specialized introduction to the essential principles of product marketing. Explore how to craft compelling narratives, understand customer needs, and strategically position your products for success in the market. Whether you’re transitioning into a product marketing role or seeking to enhance your collaboration with marketing teams, this course equips you with the knowledge and skills to amplify the impact of your product management expertise through effective marketing strategies.
Watch course Trailer
Course Outline
- Lesson 1. What is Product Marketing?
- Lesson 2: What is Growth Marketing
- Lesson 3: Difference between Product Growth Marketing
- Lesson 4: What product marketers need from product managers
- Lesson 5: Case Study
Meet your Facilitator(s)
Toyin Voldo
Senior Product Manager Jira
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