Regular Price

Original price was: ₦25,000.Current price is: ₦15,000.

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

2 hours+ self-paced content

28 Lessons

Quizzes

Downloadable Resources

Certificate of Completion

Product Marketing Starter Pack

Build the essential skills needed to bring a product to market successfully.

About course

This course will help you understand how product marketing skills help in crafting compelling product narratives that resonate with customers and drive adoption. Gain insights into the entire product lifecycle and how it shapes go-to-market strategies.

Skills You Will Learn

Foundations of Product Marketing
Identifying and Understanding Your Audience
Effective Product Lifecycle Management
Leveraging Metrics and Tools
Crafting Compelling Email Marketing Campaigns
Strategic Thinking and Planning

Course Takeaways

Demystify Product Marketing
Identify Your Audience
Manage the Product Lifecycle
Harness Email Marketing

This comprehensive course empowers both aspiring marketers and seasoned professionals to:

P.S. Bonus downloadable resources and industry insights await!

What you'll learn

Skills You Will Learn

Foundations of Product Marketing
Identifying and Understanding Your Audience
Effective Product Lifecycle Management
Leveraging Metrics and Tools
Crafting Compelling Email Marketing Campaigns
Strategic Thinking and Planning

Course Takeaways

Demystify Product Marketing
Identify Your Audience
Manage the Product Lifecycle
Harness Email Marketing

This comprehensive course empowers both aspiring marketers and seasoned professionals to:

P.S. Bonus downloadable resources and industry insights await!

Course outline

Lesson 1: Introduction to Product Marketing

Lesson 2: Meet your Facilitator

Lesson 3: What is Product Marketing

Lesson 4: Who Product Marketing Serves and How

Lesson 5: Goals of Product Marketing

Lesson 6: Responsibilities of Product Marketing

Lesson 7: Product Marketing Metrics

Lesson 8: Product Marketing Tools

Lesson 9: Conclusions

Lesson 10: Who is your Target Audience

Lesson 11: Types of Research

Lesson 12: Researching your target audience

Lesson 13: Building a User Persona

Lesson 14: What is a Product Lifecycle

Lesson 15: ImAportance of Product Lifecycle

Lesson 16: Stages of a Product Lifecycle – Introduction

Lesson 17: Stages of a Product Lifecycle – Growth

Lesson 18: Stages of a Product Lifecycle – Maturity

Lesson 19: Stages of a Product Lifecycle – Decline

Lesson 20: Factors that Affect the Product Lifecycle

Lesson 21: Importance of Management

Lesson 22: Product Lifecycle Examples

Lesson 23: Introduction

Lesson 24: What is Email Marketing

Lesson 25: Email Marketing Funnel

Lesson 26: Email Marketing Strategies

Lesson 27: Email Marketing Tools

Lesson 28: Email Marketing Best Practices

Meet your Facilitator(s)

Oluwatoni Ajewole

Product Marketing Manager

Oluwatoni is a dynamic leader currently heading the Recruitment and Activation team at ALX Nigeria. With a rich background in marketing and product management, he has worked with leading startups such as uLesson, Kunda Kids, Prepmewell, Edves, Treford, and more, where he spearheaded successful marketing and product initiatives. While deeply passionate about education, Oluwatoni brings a unique perspective, viewing it as a tool for transformation beyond traditional frameworks. His vision is centered on creating impactful, scalable solutions in the learning space.

Aaron Ejeme

Growth Marketing Professional

Aaron Ejeme is a skilled Growth Marketer with over 6 years of experience in the African tech ecosystem. He creates lifecycle marketing campaigns that help businesses to increase revenue and improve customer loyalty. He currently works at uLesson Education as a Digital Marketing Specialist.

Kika Joy

Product Marketing and Communications Manager

Kika is a Marketing and Communications Manager with over 7 years in leading brand communication and implementing marketing strategies for companies. She specializes in strategic marketing, product launches, driving brand growth and loyalty and has done this in Healthlane, Mixta Africa and Venia Group.