Regular Price

25,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

1 hour+ of self-paced content
7 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Go-To Market Plan

Learn how to develop successful go-to market plans for products.

What you'll learn

At the end of this course, you will be able to:

Develop a comprehensive Go-To-Market (GTM) plan that aligns with your product and business goals.
Identify key market factors to consider before building a GTM strategy.
Define and understand your target audience for better product positioning.
Leverage the right marketing and distribution channels to maximize reach and impact.
Learn from real-world case studies to refine your approach.
Gain practical insights through a live Q&A session.

What's included

1 hour+ of self-paced content
7 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • Introduction To Go-To-Market Plan
  • Things To Consider Before Building a Go-To-Market Plan
  • Live Q&A
  • Components Of Your Go-To-Market Plan
  • Understanding Your Target Audience
  • Live Case Study
  • Channels

Pricing

Regular Price

25,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Great products don’t sell themselves sadly, people actually do. The best marketing strategies start not after product launch but during product development. It’s important to know the nature of the market you are building for, the users in that market and how to differentiate your product from competitors through a well executed go-to market plan. This course teaches you how to develop a winning go-to marketing plan for digital products as a marketing professional.
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Course outline

  • Introduction To Go-To-Market Plan
  • Things To Consider Before Building a Go-To-Market Plan
  • Live Q&A
  • Components Of Your Go-To-Market Plan
  • Understanding Your Target Audience
  • Live Case Study
  • Channels

Meet your Facilitator(s)

Joy-Kika
Kika Joy
Product Marketing and Communications Manager
Kika is a Marketing and Communications Manager with over 7 years in leading brand communication and implementing marketing strategies for companies. She specializes in strategic marketing, product launches, driving brand growth and loyalty and has done this in Healthlane, Mixta Africa and Venia Group.

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