Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
1 hour+ of self-paced content
7 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Go-To Market Plan
Learn how to develop successful go-to market plans for products.
- 1h 29m
- Intermediate
- 1h 29m
- Intermediate

What you'll learn
At the end of this course, you will be able to:
Develop a comprehensive Go-To-Market (GTM) plan that aligns with your product and business goals.
Identify key market factors to consider before building a GTM strategy.
Define and understand your target audience for better product positioning.
Leverage the right marketing and distribution channels to maximize reach and impact.
Learn from real-world case studies to refine your approach.
Gain practical insights through a live Q&A session.
What's included
1 hour+ of self-paced content
7 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
Go-To Market Plan
- Introduction To Go-To-Market Plan
- Things To Consider Before Building a Go-To-Market Plan
- Live Q&A
- Components Of Your Go-To-Market Plan
- Understanding Your Target Audience
- Live Case Study
- Channels
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
Great products don’t sell themselves sadly, people actually do. The best marketing strategies start not after product launch but during product development. It’s important to know the nature of the market you are building for, the users in that market and how to differentiate your product from competitors through a well executed go-to market plan.
This course teaches you how to develop a winning go-to marketing plan for digital products as a marketing professional.
Read More >
Course outline
Go-To Market Plan
- Introduction To Go-To-Market Plan
- Things To Consider Before Building a Go-To-Market Plan
- Live Q&A
- Components Of Your Go-To-Market Plan
- Understanding Your Target Audience
- Live Case Study
- Channels
Meet your Facilitator(s)

Kika Joy
Product Marketing and Communications Manager
Kika is a Marketing and Communications Manager with over 7 years in leading brand communication and implementing marketing strategies for companies. She specializes in strategic marketing, product launches, driving brand growth and loyalty and has done this in Healthlane, Mixta Africa and Venia Group.
₦25,000