Product Marketing Course: Complete Certification Online
Learn proven product marketing strategies to help product-led companies drive user acquisition and customer retention. Become a certified product marketing manager.
Buy individual course
₦75,000
What you'll learn
What is included
About Course
Whether you’re an aspiring product marketer, a marketing professional, or someone looking to grow digital products, this course is a valuable investment in your learning. The Product Marketing (Complete Course) helps you build the core skills product marketing managers use to position products, shape messaging, and drive go-to-market execution—without the vague theory that leaves you stuck.
Why Enroll in this Course?
Product marketing is fast becoming one of the most vital roles in tech. Tech and product-led companies are looking for product marketers who can connect digital products to relevant audiences, drive user acquisition and keep customers returning for more.
Course Takeaway
You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.
Course Outline
Go-To Market Plan
- Introduction To Go-To-Market Plan
- Things To Consider Before Building a Go-To-Market Plan
- Live Q&A
- Components Of Your Go-To-Market Plan
- Understanding Your Target Audience
- Live Case Study
- Channels
Onboarding and Engagement
- Introduction To User Onboarding
- Why User Onboarding Is Important
- User Onboarding Strategies
- Understanding User Engagement
- User Engagement Strategies (Live Case Study)
- Channels For User Engagement
- Customer Journey
- Introduction To Marketing Automation
- Live Practical For Creating User Segment
- The Fibonacci And Dinner Party Engagement Strategy
- Activation Campaign Live Practical
Measuring, Analysing and Interpreting Data
- Data
- Live Exercise
- Analyzing Data (Live Demo)
- Visualizing Data And Metrics
- Tracking App Install And Uninstall Rate
- Visualizing Data Through Charts
- Creating Pivot Tables For Data
- Marketing Tech (Martech)
Marketing Campaigns and Channels
- Introduction To Marketing Campaigns
- Creating Marketing Campaigns
- Marketing Channels
- Exploring Digital Channels (Instagram & Facebook)
- Search Engine Marketing
- Youtube As A Marketing Channel
- Email As A Marketing Channel
- Twitter (X) As A Marketing Channel
- Tiktok As A Marketing Channel
- Linkedin As A Marketing Channel
- Measuring Campaigns
- Key Questions To When Creating Campaigns
- Marketing Frameworks
- Case Study For Successful And Failed Marketing Campaigns
Retention and Churn
- Introduction To Retention
- Benefits Of Customer Retention
- Retention Vs Acquisition
- Creating A Customer Retention Strategy
- Types Of Retention Strategies
- Customer Retention Metrics
- Customer Stickiness
- Predicting And Preventing Customer Churn
- Conclusion
- Live Practical Session
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What is included
₦75,000