Regular Price

Original price was: ₦40,000.Current price is: ₦20,000.

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What's included

1 hour + of self paced content

19 Lessons

Quizzes

Downloadable Resource

Certificate of Completion

Customer Acquisition

Stop Struggling to Find Customers: Master Customer Acquisition Strategies for Explosive Growth. This course is designed for product managers, product marketers, and business owners who want to unlock explosive growth by acquiring more customers.

About course

In today’s competitive market, customer acquisition is the lifeblood of any successful business. But with so many channels and strategies available, it can be overwhelming to know where to begin. This essential Customer Acquisition course equips you with the fundamental knowledge and practical skills to develop a winning customer acquisition strategy, specifically tailored for the African market. Here’s what you’ll learn:

Demystify Customer Acquisition: Grasp the core concepts and key steps involved in acquiring new customers.
Navigate the Acquisition Landscape: Explore the diverse customer acquisition channels available – from traditional to cutting-edge digital strategies.
Unlock African Market Growth: Discover successful customer acquisition strategies specifically designed for the African market and its unique dynamics.
Craft Winning Acquisition Campaigns: Leverage powerful marketing frameworks to design targeted and effective customer acquisition campaigns.
Measure & Optimize for Success: Learn the critical metrics to track and analyze, empowering you to constantly refine your acquisition strategy.
Build a Collaborative Team: Master the art of collaborating effectively with different teams to maximize customer acquisition efforts.

By the end of this course, you’ll be able to:

Design and implement high-performing customer acquisition campaigns.
Optimize your marketing spend for maximum ROI (Return on Investment).
Attract your ideal customers and fuel sustainable business growth.

This course is perfect for:

Product Managers
Product Marketers
Business Owners
Anyone looking to develop a winning customer acquisition strategy

Don’t miss out on this opportunity to unlock explosive growth for your business. Enroll today!

What you'll learn

Demystify Customer Acquisition: Grasp the core concepts and key steps involved in acquiring new customers.
Navigate the Acquisition Landscape: Explore the diverse customer acquisition channels available – from traditional to cutting-edge digital strategies.
Unlock African Market Growth: Discover successful customer acquisition strategies specifically designed for the African market and its unique dynamics.
Craft Winning Acquisition Campaigns: Leverage powerful marketing frameworks to design targeted and effective customer acquisition campaigns.
Measure & Optimize for Success: Learn the critical metrics to track and analyze, empowering you to constantly refine your acquisition strategy.
Build a Collaborative Team: Master the art of collaborating effectively with different teams to maximize customer acquisition efforts.

By the end of this course, you’ll be able to:

Design and implement high-performing customer acquisition campaigns.
Optimize your marketing spend for maximum ROI (Return on Investment).
Attract your ideal customers and fuel sustainable business growth.

This course is perfect for:

Product Managers
Product Marketers
Business Owners
Anyone looking to develop a winning customer acquisition strategy

Don’t miss out on this opportunity to unlock explosive growth for your business. Enroll today!

Course outline

Lesson 1: Meet the Facilitator
Lesson 2: What is Customer Acquisition
Lesson 3: Importance of Customer Acquisition

Lesson 4: Step 1 – How to do Customer Acquisition
Lesson 5: Step 2 – How to do Customer Acquisition
Lesson 6: Step 3 – How to do Customer Acquisition

Lesson 7: Offline Customer Acquisition Channels
Lesson 8: Digital Customer Acquisition Channels
Lesson 9: Choosing a Channel – Facebook and Instagram
Lesson 10: Choosing a Channel – SEO and SEM
Lesson 11: Choosing a Channel – YouTube and Email
Lesson 12: Choosing a Channel – Twitter and TikTok
Lesson 13: Choosing a Channel – LinkedIn

Lesson 14: Paystack
Lesson 15: Opay and Mpesa
Lesson 16: Jumia Foods

Lesson 17: Marketing Frameworks for Customer Acquisition
Lesson 18: Metrics to Track
Lesson 19: Collaborating with Teams

Meet your Facilitator(s)

Olabinjo Adeniran

Product and Growth Marketing Expert

Olabinjo Adeniran is a technology professional with over ten years of experience leading and managing marketing campaigns for African and global startups.