Regular Price

Original price was: ₦20,000.Current price is: ₦10,000.

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What's included

1 hour+ of self-paced content

8 Lessons

Quiz

Downloadable Resource

Certificate of Completion

Measuring and Analysing Marketing Data

Learn to build data driven marketing strategies by learning to analyze data.

About course

The best product marketers are the ones comfortable with working daily with data. Learning to incorporate data into marketing strategies and decisions for digital products helps product teams position better to attract their target users at a scale. This live practical session teaches you how to visualize, measure, analyze and interpret data for marketing purposes.

What you'll learn

Course outline

Introduction to Data
Live Exercise
Analyzing Data (Live Demo)
Visualizing Data And Metrics
Tracking App Install And Uninstall Rate
Visualizing Data Through Charts
Creating Pivot Tables For Data
Marketing Tech (Martech)

Meet your Facilitator(s)

Seun Olayiwola

Product Engagement Specialist

Seun is a data-driven marketing strategist with 7+ years of experience optimizing user journeys and driving growth. He has worked with cross-functional teams to implement MarTech solutions and CRM systems that track and measure user actions and outcomes. He also leverages omnichannel marketing and growth hacking techniques to deliver contextual and personalized messages that nudge users to perform desired actions.