Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included
30mins+ of self-paced content
8 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Creating User Personas For Marketing
Master Creating User Personas for Marketing to connect deeply with your audience. Learn to build personas that drive customer-centric campaigns, boost engagement, and improve conversions. Enroll now!
- 37m
- Intermediate
- 37m
- Intermediate

What you'll learn
At the end of this course, you will be able to:
Understand the role of user personas in marketing success
Identify key factors in constructing personas from product conception
Define and develop detailed user personas for your product
Analyze different personality profiles and their impact on engagement
Apply user personas to refine marketing strategies and messaging
Learn from real-world case studies on persona-driven marketing
What's included
30mins+ of self-paced content
8 Lessons
Quiz
Downloadable Resource
Certificate of Completion
Course outline
Creating User Personas For Marketing
- Introduction to persona
- Importance of constructing persona from product conception
- Defining your User Persona
- The Persona
- User Persona Case study
- Importance of persona in marketing
- Analysing different personality profiles
- Live Q&A
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
Ever wondered why some marketing campaigns hit the mark while others fall flat? The secret often lies in truly understanding your audience on a deeper level. Introducing Creating User Personas for Marketing, a course designed to help you master the art of building precise and actionable user personas that revolutionize how you connect with your ideal customers. If you’ve ever struggled with crafting messages that resonate, this course will show you how creating detailed user personas can transform your marketing efforts, making them more targeted, effective, and impactful.
In today’s crowded marketplace, marketing is only effective when you communicate the true value of your product to your ideal audience in a way that speaks directly to their needs, desires, and challenges. Creating User Personas for Marketing will teach you how to build personas that serve as the backbone of successful customer-centric marketing strategies. By getting inside the minds of your potential customers, you’ll be able to craft messages that engage, inform, and drive meaningful action. Whether you’re a marketer, product manager, or business owner, this course will equip you with the essential tools to make your marketing efforts truly connect with your target audience.
What You’ll Explore:
Your journey starts with an introduction to user personas – what they are, why they matter, and how they can be a game-changer for your marketing strategies. You’ll quickly see why creating user personas for marketing is the first step to building campaigns that resonate with your audience on a personal level. Next, we dive deep into the importance of defining your user personas from the very beginning of product conception. This ensures your marketing strategies are based on real customer insights, not assumptions. You’ll learn how to gather and analyze data through surveys, interviews, and analytics, so you can create actionable, accurate profiles that truly reflect your audience. You’ll discover how to identify key aspects like demographics, behaviors, motivations, and pain points, and use this information to build user personas that feel real and relatable. The course goes beyond theory by incorporating real-world case studies, showing you how successful companies have used user personas to tailor their messaging, boost engagement, and increase conversion rates. Additionally, you’ll learn how to analyze different personality profiles within your audience, adapting your marketing strategies to speak to a variety of customer segments. Whether your audience is analytical, emotional, or a mix of both, you’ll gain practical knowledge on how to craft marketing messages that connect with every personality type. The course wraps up with a live Q&A session, providing you with the opportunity to ask questions, overcome challenges, and receive personalized feedback on how to apply what you’ve learned to your marketing strategies.Why Enroll in Creating User Personas For Marketing?
- Customer-Centric Marketing: Learn how to create user personas that reflect the true needs, motivations, and pain points of your target audience, ensuring your campaigns speak directly to them.
- Practical, Hands-On Learning: Gain practical experience in building and using user personas with tools and templates you can implement immediately.
- Real-World Examples: Study successful case studies that showcase the power of well-crafted user personas in driving successful marketing outcomes.
- Expert Advice and Tips: Benefit from personalized feedback and strategies that will help you avoid common mistakes and optimize your persona-based marketing efforts.
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Course outline
Creating User Personas For Marketing
- Introduction to persona
- Importance of constructing persona from product conception
- Defining your User Persona
- The Persona
- User Persona Case study
- Importance of persona in marketing
- Analysing different personality profiles
- Live Q&A
Meet your Facilitator(s)
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₦10,000