Name: Content Marketing (Complete Course) - Treford Africa
Price: 40000 NGN
Availability: InStock

Regular Price

Original price was: ₦60,000.Current price is: ₦40,000.

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Subscriptions

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

10 hours+ of self-paced content

25 Lessons

Quizzes

Downloadable Resources

Certificate of Completion

Content Marketing (Complete Course)

Learn how to create impactful content, optimize it for search engines, and measure its effectiveness to ensure you deliver real results for businesses.

About course

This course teaches you practical and proven ways to create content across multiple channels and formats for a target audience. Learn proven content development strategy, measure content success with the right metrics, and how to help your organization achieve its business goals.

Why Enrol in this Course?

Content Marketing is a versatile skill applicable across various sectors—from tech and finance to healthcare and retail. Whether you’re looking to advance in your current role, switch careers, or start a new business, a solid understanding of content marketing can open doors and boost your professional value. This course is your step in the right direction.

Skills You’ll Learn

Content Marketing Strategy Development
Target Audience Analysis
Creating and Managing Content Calendars
SEO & Content Optimization
Impact of content marketing on customer acquisition and retention.
Analysing Content Marketing Metrics & KPIs
Using Google Analytics, UTM Parameters & Search Console
Customer Journey Mapping
Copywriting & Content Creation Techniques

Course Takeaways

You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.

What you'll learn

Why Enrol in this Course?

Skills You’ll Learn

Content Marketing Strategy Development
Target Audience Analysis
Creating and Managing Content Calendars
SEO & Content Optimization
Impact of content marketing on customer acquisition and retention.
Analysing Content Marketing Metrics & KPIs
Using Google Analytics, UTM Parameters & Search Console
Customer Journey Mapping
Copywriting & Content Creation Techniques

Course Takeaways

You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.

Course outline

Lesson 01: Introduction To Content Marketing

Lesson 02: Implementing Content Marketing For Products

Lesson 03: Creating Contents For Businesses

Lesson 04: Executing A Content Marketing Plan

Lesson 05: Measuring And Optimizing Content Marketing Campaigns

Lesson 06: Live Case Study

Lesson 01: Components Of Content Strategy

Lesson 02: Content Planning

Lesson 03: Live Content Strategy Case Study A

Lesson 04: Live Content Strategy Case Study B

Lesson 01: Introduction

Lesson 02: Content Analytics Live Case Study

Lesson 03: Analysing User Demographics

Lesson 04: Search Console

Lesson 05: Live Case Study

Lesson 01: Introduction To SEO

Lesson 02: Understanding Keyword Research For SEO

Lesson 03: On-Page Optimization

Lesson 04: What to Measure for SEO

Lesson 05: Live Exercise

Lesson 01: Understanding Copywriting for Content Marketing

Lesson 02: How to Create Persuasive Contents for Buyers

Lesson 03: Researching Your Audience

Lesson 04: Writing An Effective Headline

Lesson 05: Writing An Effective Body Content And Storytelling

Meet your Facilitator(s)

Tolu Olajide

Search Engine Optimization (SEO) Specialist

Tolu is an SEO Specialist with 5+ years of experience, and within that time, he has been actively working on SEO projects for multiple brands and businesses across several sectors — from Finance to Real Estate, FMCG, Traditional Banking, Oil & Gas, E-commerce, Healthcare and, recently, Web3. He previously led SEO efforts at a crypto-tech company. In that role, he managed multiple SEO projects from start to finish and helped the brand refocus its marketing objectives using organic Search.

Christy Kalu

Corporate Communications, PR and Marketing Specialist

Christy is an experienced Corporate Communications, PR and Marketing Specialist with a strong background in financial technology and social enterprise sectors.

Oluwatoni Ajewole

Product Marketing Manager

Oluwatoni is a dynamic leader currently heading the Recruitment and Activation team at ALX Nigeria. With a rich background in marketing and product management, he has worked with leading startups such as uLesson, Kunda Kids, Prepmewell, Edves, Treford, and more, where he spearheaded successful marketing and product initiatives. While deeply passionate about education, Oluwatoni brings a unique perspective, viewing it as a tool for transformation beyond traditional frameworks. His vision is centered on creating impactful, scalable solutions in the learning space.

Ore Badmus

Marketing Lead

Ore is a marketing leader and storyteller with experience in filmmaking, media and marketing for startups and scale-ups in Africa over the last ten years. She currently leads the marketing at Africa's leading Payroll Platform PaidHR.

Kika Joy

Product Marketing and Communications Manager

Kika is a Marketing and Communications Manager with over 7 years in leading brand communication and implementing marketing strategies for companies. She specializes in strategic marketing, product launches, driving brand growth and loyalty and has done this in Healthlane, Mixta Africa and Venia Group.