Customer Acquisition Course for Product Marketers
Stop Struggling to Find Customers: Master Customer Acquisition Strategies for Explosive Growth. This course is designed for product managers, product marketers, and business owners who want to unlock explosive growth by acquiring more customers.

Buy individual course
₦40,000
What you'll learn
What is included
About Course
In today’s competitive market, customer acquisition is the lifeblood of any successful business. But with so many channels and strategies available, it can be overwhelming to know where to begin.
Customer Acquisition Strategy Course is designed for product managers, product marketers, and business owners who want a clearer, more repeatable way to acquire customers — without spraying tactics everywhere and hoping something sticks.
In this course, you’ll learn how to think about acquisition like a system: who you’re targeting, why they should care, where to reach them, and how to move them from interest to action.
By the end of this course, you’ll be able to:
- Design and implement high-performing customer acquisition campaigns.
- Optimize your marketing spend for maximum ROI (Return on Investment).
- Attract your ideal customers and fuel sustainable business growth.
Don’t miss out on this opportunity to unlock explosive growth for your business. Enroll today!
Course Outline
Introduction
Lesson 1: Meet the Facilitator
Lesson 2: What is Customer Acquisition
Lesson 3: Importance of Customer Acquisition
Key Steps in Approaching Customer Acquisition
Lesson 4: Step 1 – How to do Customer Acquisition
Lesson 5: Step 2 – How to do Customer Acquisition
Lesson 6: Step 3 – How to do Customer Acquisition
Customer Acquisition Channels
Lesson 7: Offline Customer Acquisition Channels
Lesson 8: Digital Customer Acquisition Channels
Lesson 9: Choosing a Channel – Facebook and Instagram
Lesson 10: Choosing a Channel – SEO and SEM
Lesson 11: Choosing a Channel – YouTube and Email
Lesson 12: Choosing a Channel – Twitter and TikTok
Lesson 13: Choosing a Channel – LinkedIn
Successful Acquisition Strategies in Africa
Lesson 14: Paystack
Lesson 15: Opay and Mpesa
Lesson 16: Jumia Foods
Conclusion
Lesson 17: Marketing Frameworks for Customer Acquisition
Lesson 18: Metrics to Track
Lesson 19: Collaborating with Teams
Subscribe to Treford Pro
What is included
₦40,000
