Marketing Analytics Course: How to Measure Campaigns

Learn to build data driven marketing strategies by learning to analyze data.

What you'll learn

At the end of this course, you will be able to:
  • Understand key marketing data metrics and their impact on strategy.
  • Use live data analysis techniques to interpret user behavior.
  • Visualize marketing data effectively through charts and pivot tables.
  • Track and analyze app install and uninstall rates for performance insights.
  • Leverage marketing technology (MarTech) tools to optimize campaigns.

What is included

  • 1 hour+ of self-paced content
  • 8 Lessons
  • Quiz
  • Downloadable Resource
  • Certificate of Completion

About Course

The best product marketers are the ones comfortable with working daily with data. Learning to incorporate data into marketing strategies and decisions for digital products helps product teams position better to attract their target users at a scale.

 

This live practical session teaches you how to visualize, measure, analyze and interpret data for marketing purposes.

Course Outline

  • Access this course for free

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What is included

  • 1 hour+ of self-paced content
  • 8 Lessons
  • Quiz
  • Downloadable Resource
  • Certificate of Completion

₦20,000

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