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Original price was: ₦50,000.₦30,000Current price is: ₦30,000.
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What's included
1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resources
Certificate of Completion
Practical Research for Product Teams
Learn practical research skills you need to build more successful products
- 1h 48m
- Intermediate
About course
Consumer behavior stats shows that 91% of unsatisfied users who don’t complain simply leave and never use the product again, 13% of customers will tell at least 15 or more people about their bad product experience,
With the continuous evolution of technology and digital products, users have never been in a more powerful position when it comes to the success of a product.
This makes it all too important for startups and scale-ups alike to invest more in carrying out proper research before embarking to build products or features. This course is your best guide to learn how to carry out practical research for digital products.
After this Course You Will be Able To;
- Understand the different the importance research in making product decisions
- Know the different types of research and best use case for each
- Know how to craft great research questions
- Know how to choose the right people for your research
- Plan and execute a successful research
What you'll learn
Consumer behavior stats shows that 91% of unsatisfied users who don’t complain simply leave and never use the product again, 13% of customers will tell at least 15 or more people about their bad product experience,
With the continuous evolution of technology and digital products, users have never been in a more powerful position when it comes to the success of a product.
This makes it all too important for startups and scale-ups alike to invest more in carrying out proper research before embarking to build products or features. This course is your best guide to learn how to carry out practical research for digital products.
After this Course You Will be Able To;
- Understand the different the importance research in making product decisions
- Know the different types of research and best use case for each
- Know how to craft great research questions
- Know how to choose the right people for your research
- Plan and execute a successful research
Course outline
Practical Research For Product Teams
- Introduction
- Role of Research In Making Product Decisions
- Things To Avoid When Doing Research
- Assumption Mapping
- How To Choose The Right Research Method
- Case Study On Wrong Research Approach (Walmart Vs Target)
- Types of Research
- How To Craft Good Interview Questions
- How To Choose The Right People For A Research
- Planning And Conducting Primary Research
- What Happens After Research
Meet your Facilitator(s)
Lade Tawak
UX Researcher
Lade has a track record of establishing research practices, defining and improving UX metrics, leading and driving initiatives that empower teams to effectively carry out and maximize research while prioritizing business and user needs.
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Original price was: ₦50,000.₦30,000Current price is: ₦30,000.
