Customer Retention Strategies for Product Marketers

Learn proven strategies to drive up user retention for your products.

What you'll learn

At the end of this course, you will be able to:
  • Understand why retention is more valuable than acquisition and how to leverage it for business success.
  • Discover the concept of natural frequency and how it influences user behavior.
  • Design seamless user experiences that keep customers coming back.
  • Master engagement loops and how they drive habit-forming product interactions.
  • Explore real-world examples of engagement loops that fuel retention in top-performing products.
  • Learn how to run data-driven retention experiments to optimize user engagement.
  • Participate in expert-led Q&A sessions to refine your retention strategies.

What is included

  • 1 hour+ of self-paced content
  • 7 Lessons
  • Quiz
  • Downloadable Resource
  • Certificate of Completion

About Course

Retention is the new acquisition when it comes to digital products. It costs way too much to acquire new users considering the level of competition for new users that businesses are learning better ways to keep their existing users. This course (originally from our live masterclass series) shows you practical ways to retain current users already using your products.

Course Outline

  • Access this course for free

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What is included

  • 1 hour+ of self-paced content
  • 7 Lessons
  • Quiz
  • Downloadable Resource
  • Certificate of Completion

₦10,000

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