Regular Price

50,000

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Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resources
Certificate of Completion

Practical Research for Product Teams

Learn practical research skills you need to build more successful products

What you'll learn

At the end of this course, you will be able to:

Understand the role of research in making product decisions and avoiding costly mistakes.
Learn the different types of research and when to use each one.
Master assumption mapping to identify and validate key risks early.
Know how to craft great research questions that uncover deep user insights.
Learn how to choose the right research participants to ensure meaningful results.
Plan and execute primary research that leads to actionable product improvements.
Study real-world case studies to see what happens when research goes wrong.

What's included

1 hour+ of self-paced content
11 Lessons
Quiz
Downloadable Resources
Certificate of Completion

Course outline

  • Introduction
  • Role of Research In Making Product Decisions
  • Things To Avoid When Doing Research
  • Assumption Mapping
  • How To Choose The Right Research Method
  • Case Study On Wrong Research Approach (Walmart Vs Target)
  • Types of Research
  • How To Craft Good Interview Questions
  • How To Choose The Right People For A Research
  • Planning And Conducting Primary Research
  • What Happens After Research

Pricing

Regular Price

50,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Consumer behavior stats shows that 91% of unsatisfied users who don’t complain simply leave and never use the product again, 13% of customers will tell at least 15 or more people about their bad product experience,  With the continuous evolution of technology and digital products, users have never been in a more powerful position when it comes to the success of a product.  This makes it all too important for startups and scale-ups alike to invest more in carrying out proper research before embarking to build products or features.  This course is your best guide to learn how to carry out practical research for digital products.   After this Course You Will be Able To;
  • Understand the different the importance research in making product decisions
  • Know the different types of research and best use case for each
  • Know how to craft great research questions 
  • Know how to choose the right people for your research
  • Plan and execute a successful research 
Read More >

Course outline

  • Introduction
  • Role of Research In Making Product Decisions
  • Things To Avoid When Doing Research
  • Assumption Mapping
  • How To Choose The Right Research Method
  • Case Study On Wrong Research Approach (Walmart Vs Target)
  • Types of Research
  • How To Craft Good Interview Questions
  • How To Choose The Right People For A Research
  • Planning And Conducting Primary Research
  • What Happens After Research

Meet your Facilitator(s)

Lade Tawak
UX Researcher
Lade has a track record of establishing research practices, defining and improving UX metrics, leading and driving initiatives that empower teams to effectively carry out and maximize research while prioritizing business and user needs.

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