Regular Price

35,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

50 mins of self-paced content
13 Lessons
Quiz
Downloadable Resource
Certificate of Completion
A world map with a black and gold globe placed on top, symbolizing global market entry and product expansion strategy for businesses looking to scale internationally

Product Expansion and Market Entry Strategy

Learn how to implement a successful expansion drive for digital products.
A world map with a black and gold globe placed on top, symbolizing global market entry and product expansion strategy for businesses looking to scale internationally

What you'll learn

At the end of this course, you will be able to:

Identify the different types of expansion strategies and explore the dimensions that influence successful product scaling.
Analyze your company’s overall strategy to align product expansion efforts with broader organizational goals.
Develop execution channels that facilitate smooth market entry and maximize the impact of your expansion efforts.
Review and refine your product positioning to ensure it resonates with new target audiences and market demands.
Segment markets effectively to identify high-potential opportunities and focus your resources on the right audience.
Understand customer behavior in new markets and leverage this knowledge to tailor your approach for better adoption.

What's included

50 mins of self-paced content
13 Lessons
Quiz
Downloadable Resource
Certificate of Completion

Course outline

  • Introduction
  • What is Product Expansion
  • Types of Expansion
  • Dimensions of Product Expansion
  • The Ansoff Matrix
  • Review Product Positioning
  • Analysing the Company Strategy
  • Developing an Execution Channel
  • Understanding the Marketing Environment
  • Understanding Customer Behaviour
  • Market Segmentation
  • Repositioning
  • Final Note

Pricing

Regular Price

35,000

Please log in to enrol in the course.

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

About course

Expanding a product into new markets is exciting but challenging. Without the right product expansion strategy, teams risk misalignment, poor adoption, and wasted resources. This course provides a step-by-step framework to help product teams, founders, and growth professionals successfully scale products across different markets. From analyzing your company’s strategy to refining product positioning and segmenting new audiences, you’ll gain the skills to drive sustainable expansion and market success.

Why Should You Enroll in this “Product Expansion Strategy” Course?

If you’re looking to master the art of product expansion strategy, this course is for you. Whether you’re a product manager, founder, or growth marketer, understanding how to align expansion efforts with business goals is key to unlocking new opportunities. You’ll learn how to identify high-potential markets, tailor your product positioning, and execute a seamless market entry plan. With real-world insights and actionable frameworks, you’ll be equipped to navigate the complexities of expansion, ensuring your product thrives in new markets.

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Course outline

  • Introduction
  • What is Product Expansion
  • Types of Expansion
  • Dimensions of Product Expansion
  • The Ansoff Matrix
  • Review Product Positioning
  • Analysing the Company Strategy
  • Developing an Execution Channel
  • Understanding the Marketing Environment
  • Understanding Customer Behaviour
  • Market Segmentation
  • Repositioning
  • Final Note

Meet your Facilitator(s)

Ayodeji Fasore
Ayodeji Fasore
Product Leader
A global product leader with over 13 years experience of building, managing scaling products across startups and scale-ups in Africa and Europe. Deji has led product teams in companies like Interswitch, Africa Prudential & AppZone.

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