Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
What's included

Product Expansion and Market Entry Strategy
- 50m
- Advance
- 50m
- Advance

What you'll learn
At the end of this course, you will be able to:
What's included
Course outline
- Introduction
- What is Product Expansion
- Types of Expansion
- Dimensions of Product Expansion
- The Ansoff Matrix
- Review Product Positioning
- Analysing the Company Strategy
- Developing an Execution Channel
- Understanding the Marketing Environment
- Understanding Customer Behaviour
- Market Segmentation
- Repositioning
- Final Note
Pricing
Regular Price
Subscriptions
Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team
About course
Expanding a product into new markets is exciting but challenging. Without the right product expansion strategy, teams risk misalignment, poor adoption, and wasted resources. This course provides a step-by-step framework to help product teams, founders, and growth professionals successfully scale products across different markets. From analyzing your company’s strategy to refining product positioning and segmenting new audiences, you’ll gain the skills to drive sustainable expansion and market success.
Why Should You Enroll in this “Product Expansion Strategy” Course?
If you’re looking to master the art of product expansion strategy, this course is for you. Whether you’re a product manager, founder, or growth marketer, understanding how to align expansion efforts with business goals is key to unlocking new opportunities. You’ll learn how to identify high-potential markets, tailor your product positioning, and execute a seamless market entry plan. With real-world insights and actionable frameworks, you’ll be equipped to navigate the complexities of expansion, ensuring your product thrives in new markets.
Course outline
- Introduction
- What is Product Expansion
- Types of Expansion
- Dimensions of Product Expansion
- The Ansoff Matrix
- Review Product Positioning
- Analysing the Company Strategy
- Developing an Execution Channel
- Understanding the Marketing Environment
- Understanding Customer Behaviour
- Market Segmentation
- Repositioning
- Final Note
Meet your Facilitator(s)

₦35,000