Name: Product Marketing (Complete Course) - Treford Africa
Price: 50000 NGN
Availability: InStock

Regular Price

Original price was: ₦75,000.Current price is: ₦50,000.

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Subscriptions

Enjoy year-round access to this course and over 80 more with Treford Pro or Treford Team

What's included

9 hours+ of self-paced content

50 Lessons

Quizzes

Downloadable Resource

Certificate of Completion

Product Marketing (Complete Course)

Learn proven product marketing strategies to help product-led companies drive user acquisition and customer retention. Become a certified product marketing manager.

About course

Whether you’re an aspiring product marketer, a marketing professional, or someone looking to grow digital products, this course is a valuable investment in your learning. The Product Marketing Complete course equips you with the skills to become a Product Marketing Manager, capable of crafting winning go-to-market strategies, creating compelling product messaging, and driving successful user acquisition.

Why Enroll in this Course?

Product marketing is fast becoming one of the most vital roles in tech. Tech and product-led companies are looking for product marketers who can connect digital products to relevant audiences, drive user acquisition and keep customers returning for more.

Skills You Will Learn:

Develop go-to-market strategies that work.
Master user acquisition techniques for growth.
Improve user engagement through various channels and techniques
Understand how to boost retention and prevent user churn.
Learn to collect, analyze, and interpret data for informed decisions

Course Takeaway

You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.

What you'll learn

Why Enroll in this Course?

Skills You Will Learn:

Develop go-to-market strategies that work.
Master user acquisition techniques for growth.
Improve user engagement through various channels and techniques
Understand how to boost retention and prevent user churn.
Learn to collect, analyze, and interpret data for informed decisions

Course Takeaway

You’ll also earn a certificate of completion, showcasing your achievement and readiness to succeed as a product marketing manager.

Course outline

Introduction To Go-To-Market Plan
Things To Consider Before Building a Go-To-Market Plan
Live Q&A
Components Of Your Go-To-Market Plan
Understanding Your Target Audience
Live Case Study
Channels

Introduction To User Onboarding
Why User Onboarding Is Important
User Onboarding Strategies
Understanding User Engagement
User Engagement Strategies (Live Case Study)
Channels For User Engagement
Customer Journey
Introduction To Marketing Automation
Live Practical For Creating User Segment
The Fibonacci And Dinner Party Engagement Strategy
Activation Campaign Live Practical

Data
Live Exercise
Analyzing Data (Live Demo)
Visualizing Data And Metrics
Tracking App Install And Uninstall Rate
Visualizing Data Through Charts
Creating Pivot Tables For Data
Marketing Tech (Martech)

Introduction To Marketing Campaigns
Creating Marketing Campaigns
Marketing Channels
Exploring Digital Channels (Instagram & Facebook)
Search Engine Marketing
Youtube As A Marketing Channel
Email As A Marketing Channel
Twitter (X) As A Marketing Channel
Tiktok As A Marketing Channel
Linkedin As A Marketing Channel
Measuring Campaigns
Key Questions To When Creating Campaigns
Marketing Frameworks
Case Study For Successful And Failed Marketing Campaigns

Introduction To Retention
Benefits Of Customer Retention
Retention Vs Acquisition
Creating A Customer Retention Strategy
Types Of Retention Strategies
Customer Retention Metrics
Customer Stickiness
Predicting And Preventing Customer Churn
Conclusion
Live Practical Session

Meet your Facilitator(s)

Aaron Ejeme

Growth Marketing Professional

Aaron Ejeme is a skilled Growth Marketer with over 6 years of experience in the African tech ecosystem. He creates lifecycle marketing campaigns that help businesses to increase revenue and improve customer loyalty. He currently works at uLesson Education as a Digital Marketing Specialist.

Olabinjo Adeniran

Product and Growth Marketing Expert

Olabinjo Adeniran is a technology professional with over ten years of experience leading and managing marketing campaigns for African and global startups.

Paul Dakum

Data Scientist

Paul Dakum is a data scientist with over 10 years of experience in data ETL, analytics, and visualization. He is very conversant in various data blending and visualization tools and techniques, and he is also interested in the real-world implementations of data processes in resource-limited environments.

Kika Joy

Product Marketing and Communications Manager

Kika is a Marketing and Communications Manager with over 7 years in leading brand communication and implementing marketing strategies for companies. She specializes in strategic marketing, product launches, driving brand growth and loyalty and has done this in Healthlane, Mixta Africa and Venia Group.

Seun Olayiwola

Product Engagement Specialist

Seun is a data-driven marketing strategist with 7+ years of experience optimizing user journeys and driving growth. He has worked with cross-functional teams to implement MarTech solutions and CRM systems that track and measure user actions and outcomes. He also leverages omnichannel marketing and growth hacking techniques to deliver contextual and personalized messages that nudge users to perform desired actions.